LN Venues, Director of Special Events Sales at Live Nation
Milwaukee, Wisconsin, USA -
Full Time


Start Date

Immediate

Expiry Date

28 Nov, 25

Salary

0.0

Posted On

28 Aug, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules. It is estimated based on what a successful Colorado applicant might be paid. It assumes that the successful candidate will be in Colorado or perform the position from Colorado. Similar positions located outside of Colorado will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the CO EPEWA, a potential new employee’s salary history will not be used in compensation decisions.

LI-TA

Responsibilities
  • Meet and exceed monthly, quarterly, and yearly financial goals
  • Proactively solicit new business opportunities by conducting effective sales calls, make out-of-the-office sales calls and presentations to potential clients; handle special event inquiry calls; negotiate space, assist with clients catering needs through local caterer, create event proposals and conduct site inspections.
  • Build/Generate new leads to increase size of potential client database from cold calls and market prospecting to include, but not limited to: conventions, corporations, DMCs, tour operators, meeting planners, associations, SMERF (Social, Military, Educational, Religious and Fraternal) groups, concierges, hotels, organizations (i.e. Chamber of Commerce, Convention Center, Convention & Visitors Bureau, etc.) etc.
  • Develop a strategic and promotional plan to drive Special Event/Rental sales for the venue/region to reach/exceed annual goal. Plan to include strategic initiatives, competitive analysis, insights on new areas of opportunity, etc.
  • Sales generation – maximize revenue while developing long-term relationships with clients (both local and national)
  • Monitors changes in the sales / special events industry and develop strategies to improve and adjust to those changes
  • Evaluate / identify potential business from new clients for both local market venues as well as Live Nations portfolio of opportunities
  • Seek out and develop relationship with local industries (i.e. corporations, hotels, non-profits, etc)
  • Fully integrate into CVB to capitalize on the corporate and convention business that comes to the local market
  • Become involved in local and national outside organizations directly related to the hospitality industry (i.e. MPI, PCMA, ISES, HSMAI)
  • Attend local trade shows, participate in sales blitzes and other off-site sales efforts
  • Responsible for overall financial aspects involved in promoting and selling the venue
  • Create and implement required reports on the productivity of sales by establishing revenue goals, enhancing client database, increasing check averages, managing contribution margin and exceeding goals in all categories
  • Oversee and coordinate service vendors to fulfill client proposal and event needs
  • File management of Caterease (Special Events software system)
  • Oversee all departmental accounting paperwork
  • Development, management and fulfillment of the Special Event marketing budget
  • Weekly reports to the GM on corporate sales trends, bookings, sales recaps and department productivity
  • Submit monthly reports to GM and VP of Sales including, but not limited to: Special Event Revenue Report, Forecast, Revenue Pipeline, Talent Cost, Event Export Reports, Revenue Breakdown and Lost Business
  • Serve as an advisor to sales venue staff members on logistical arrangements, recommend and monitor new business opportunities, develop professional and personal goals of the staff maximizing productivity and stimulating growth, both internally and externally
  • Provide a positive and creative team environment within the venue departments.
  • Ensure accuracy and delivery of all required reports (SEO’s, leads, event calendars, forecasting, sales revenue reports, etc) are distributed in a timely manner for proper planning
  • Understand all operational department responsibilities, capabilities and limitations to smoothly ensure maximum guest satisfaction and operational communication
  • Maintain office procedures to ensure timely returned calls, maintain filing, trace system, lost business, and proper etiquette
  • Maintain open communication and handle conflict resolution with staff
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