Local Area Marketing Specialist at GDay Group
Adelaide SA 5000, South Australia, Australia -
Full Time


Start Date

Immediate

Expiry Date

29 Jul, 25

Salary

0.0

Posted On

29 Apr, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Budgeting

Industry

Marketing/Advertising/Sales

Description
  • Discover the next chapter in your career
  • Fun, energetic and open culture with great discounts for you and your family
  • Full time, permanent position with hybrid working, office based in Adelaide CBD

ABOUT US

At G’day Group, Australia’s largest regional hospitality provider, our Support Office team is at the heart of innovation, powering the success of over 300 unique locations across Australia. From technology and finance to marketing and operations, our diverse roles offer opportunities to shape the future of travel with creativity, strategic thinking, and a collaborative spirit.
We provide a dynamic environment where professionals in our Support Office team can thrive with the flexibility to balance work and life, while contributing to a company that prioritizes growth, employee wellbeing, and excellence.
If you’re a forward-thinking professional eager to make a real impact, G’day Group is the place to elevate your career.

ADVERTISING AND PROMOTIONS:

  • Working with and across key communication channels (traditional and digital) to support the Operations Team and General Managers at the property to meet revenue outcomes by leveraging existing and developing new tactical campaigns and assets;
  • Assist in the development of property-centric content designed to optimise search ranking and drive booking conversion;
  • Arrange all programmed and impromptu advertising and promotional material in accordance with budget constraints, seeking brand approval from Brand and Advertising Manager;
  • Understand and follow key operational reporting tools to ensure all advertising and promotional material is targeted and focused according to occupancy with each property.

YOUR EXPERIENCE

You will have tertiary qualifications in Marketing and tourism industry experience is desired but not essential. You will pride yourself on your organisation skills and your ability to switch priorities on short notice. You have a particular interest in budgeting and market forecasting and their relationship to successful outcomes. Your analytical thinking is of the highest order and your campaign implementation coordination is second to none.
You will possess a high level of energy, self-motivation, autonomy, initiative, flexibility and attention to detail to be successful in meeting the business demands at Discovery Parks. Your naturally upbeat and open style will fit our cultural values. You will have a highly organised mindset with the ability to assess the urgency of work allocated to you by various stakeholders.

Responsibilities

As the Local Area Marketing Specialist you will support our Discovery Resorts network through the development and implementation of marketing plans. The focus is on driving accommodation and ancillary revenue (experiences and hospitality sales) to achieve revenue objectives. Sitting within and across the broader marketing team (which includes social, content, CRM, digital, and brand), you will work closely with the Regional Operation Managers, Revenue Managers, and property General Managers and staff across the Resort portfolio.
This dynamic opportunity will challenge your commercial experience to ensure you question current strategies and provide insight into new trends.
This role will require you to:

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