Caremark Limited is delighted to be recruiting an experienced, adaptable Marketing Manager to support our network of local offices with the design and delivery of effective marketing strategies and campaigns to support business growth.
Caremark Ltd is a wholly UK-owned and operated home care franchise with an established and successful UK-based network.

EXPERIENCE

• Proven generalist marketing experience with an understanding of building local marketing plans to include online (Social Media, SEO, Google ads) and offline, PR, print, events.
• Proficiency in website management, (WordPress would be an advantage).
• Strong design skills (Adobe Creative Suite)
• Hands-on experience with social media platforms and content creation tools.
• Strong analytical skills and familiarity with tools such as Google Analytics.
• Excellent communication and organisational skills.
• Creative mindset with a keen eye for detail.
  This is a fantastic opportunity for an experienced marketing specialist to join a large national brand in a rewarding sector with the opportunity to make a meaningful impact on our marketing strategies across our network of franchised offices while contributing to the growth of a trusted brand.
  If you are interested in finding out more about this opportunity, then apply today to join a great team.

WHO WE ARE

Caremark is one of the largest UK home care franchisors with over 140 franchise offices operating in the UK and Internationally. Our franchisees operate in the heart of their communities as passionate ambassadors of personalised care in customers’ homes. Our services range from providing that little bit of extra help with daily life, to more complex care for conditions like Dementia. With a reputation for excellence since our inception in 2005, we have grown to become one of the leading UK providers of home care services. Within the Franchise Support Centre, we believe in 6 core values: Trustworthy, Honest, Compassionate, Positive, Accountable, and Supportive.

SUMMARY OF THE ROLE

The Local Marketing Manager is responsible for designing and delivering local marketing support to our network of franchisees. Woking in partnership with the wider marketing team and Franchise Support Centre staff you will help offices with their specific marketing programmes.

RESPONSIBILITIES

Your day-to-day will offer great variety however your core responsibilities will include:

• Creating and updating new artwork in line with brand guidelines
• Managing and creating video content, including Caremark image bank, for all marketing messages including Franchise Recruitment for new and existing offices
• In conjunction with the Director of Marketing, managing the PR agency and calendar
• Working with Regional Support Managers to identify offices who would be in need local marketing support
• Build individual marketing plans and campaigns for offices that align with their overall business goals including Website optimisation & user experience, SEO, Social Medial, Paid Advertising, PR
• Identifying action plans for Franchise Owners and Caremark Ltd marketing team members.
• Tracking the effectiveness of marketing actions via data and reporting.
• Managing suppliers to ensure an effective and reliable service is being received by the Caremark Ltd and the Caremark network.