We’ve created a new role of Local Marketing Manager to join us for a fixed term contract for 12 months. You’ll be responsible for leading and delivering all the marketing activity for our new store and estate transformation programme. You’ll work with/manage a large cross functional team including internal and agency teams. From local sponsorships and ATL advertising to on the ground activations/events and building local relationships.

ABOUT US:

Wickes is a multi-channel retailer operating in the home improvement market. With 50 years in industry, Wickes now generates revenue in excess of £1.6bn across 230 stores delivered by 8,000+ colleagues.
But it is the Wickes’ culture that is considered its best kept secret; it’s a collaborative, down to earth, fun and inclusive environment where people feel part of a winning team. All our colleagues come from different backgrounds, but what we all have in common is a determination to succeed and a passion for being the best we can be. If that sounds like you, we’ll make you feel right at home.
Please contact us here if you require any adjustments within the application process. If you require any reasonable adjustments at the interview stage you will have an opportunity to inform us when we invite you to interview. Please note, this link is only for reasonable adjustments required - general enquiries, or direct CV applications cannot be accepted via this for

You’ll be accountable for delivering the marketing activity to support the opening of new, refitted and refreshed stores through creating multi layered online and offline communications plans.
Own the analysis post the store opening and ensuring the business is clear on the store performance and (if needed) identify areas of improvement, recommending how marketing could help.
Lead the creative development of all channel assets to support a store launch. Including Radio, OOH, Social, Digital Video, Leaflets and Doordrops. This includes the full end to end process, from briefing the internal studio to supply and delivery.
Build an effective, robust and extensive internal network spanning: Property, Store Ops, Local Store teams, Regional Managers, Divisional Directors, Insight, CRM, Social.
Hold to account, develop and push boundaries with local marketing suppliers and agencies to ensure we’re getting the best value for money and consistently adhering to agreed SLAs.
Develop a local marketing creative toolkit and self service platform allowing stores to access signed off creative to support when needed as determined by them.
Work with our Local Marketing executive to support the delivery of Local Marketing activity calendar and oversee the budget, PO and invoice tracking.