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Localization Experience Manager - Arabic
The Globalization team is key in enabling Expedia Group’s international growth by adapting EG’s products, brands and services across the world, delivering a great experience to both travellers and partners alike, at scale.
We are currently looking for an experienced Localization Experience Manager to drive the local and regional Globalization strategy in Arabic speaking markets for Expedia Group’s products and localized content. This role will be based in the Dubai office and will work closely with the regional and global teams and stakeholders.
The focus of this role is to implement a strategic approach to language management at scale and be a trusted expert who understands the specific needs of the target market(s), collaborates with stakeholders and delivers the most engaging local experience. The Localization Experience Manager position offers this mix in a dynamic, multi-cultural and productive environment! You will work with our internal and external teams to help all Expedia Group brands operate with a truly global approach.

In this role, you will:

• Build and implement a comprehensive language strategy, recommending course of action for internal and external teams and advocating for better local user experience.
• Develop linguistic and cultural standards and define quality expectations for all brands, experiences and languages in your scope.
• Build compelling business cases, highlighting relevance of programs and initiatives for stakeholders and partner teams.
• Identify opportunities for and drive improvements by analysing market and language data (language consumption trends at market and brand level, internal and external quality data points e.g.) and drawing informed conclusions.
• Build relationships with local, regional and global stakeholders that go beyond the topic of localization quality, and help you understand the business context and deliver a better localized experience for the languages/markets in your scope.
• Support stakeholders seeking linguistic and local relevancy advice for assigned language(s) and/or market(s) and proactively seek opportunities to offer expert linguistic and cultural recommendations.
• Proactively identify opportunities to apply automation and simplification of processes (MT and related models, GenAI-supported content generation, etc.)
• Collaborate with other Localization Experience Managers to ensure opportunities are assessed on a local, regional and global level.
• Support global Localization Experience and Globalization initiatives (Automated Quality Evaluation, audits, competitor analyses and market deep dives, prompt writing, GenAI implementations, etc.)
• Ensure the localization quality of the Expedia Group branded products in target language(s).

Experience and qualifications:

• Solid experience in the ecommerce/media/localisation industry as a localization or language manager/team leader.
• Extensive experience in stakeholder management and vendor collaboration and are familiar with content production processes.
• Knowledge of translation memories and translation processes, experienced in working in a global environment.
• Display strong interpersonal skills, communicate well both verbally and in writing, can create accurate and punctual reports, deliver presentations, share information and ideas.
• Ability to deliver structured, clear and constructive feedback.
• Knowledgeable about the Middle Eastern markets (especially KSA and UAE), linguistic and cultural sensitivities and specifics of the region.

• Build and implement a comprehensive language strategy, recommending course of action for internal and external teams and advocating for better local user experience.
• Develop linguistic and cultural standards and define quality expectations for all brands, experiences and languages in your scope.
• Build compelling business cases, highlighting relevance of programs and initiatives for stakeholders and partner teams.
• Identify opportunities for and drive improvements by analysing market and language data (language consumption trends at market and brand level, internal and external quality data points e.g.) and drawing informed conclusions.
• Build relationships with local, regional and global stakeholders that go beyond the topic of localization quality, and help you understand the business context and deliver a better localized experience for the languages/markets in your scope.
• Support stakeholders seeking linguistic and local relevancy advice for assigned language(s) and/or market(s) and proactively seek opportunities to offer expert linguistic and cultural recommendations.
• Proactively identify opportunities to apply automation and simplification of processes (MT and related models, GenAI-supported content generation, etc.)
• Collaborate with other Localization Experience Managers to ensure opportunities are assessed on a local, regional and global level.
• Support global Localization Experience and Globalization initiatives (Automated Quality Evaluation, audits, competitor analyses and market deep dives, prompt writing, GenAI implementations, etc.)
• Ensure the localization quality of the Expedia Group branded products in target language(s)