Low code engineer - Salesforce marketing at Unison Group

Kuala Lumpur, Kuala Lumpur, Malaysia -

Full Time

Start Date

Immediate

Expiry Date

21 Jun, 26

Salary

0.0

Posted On

23 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Salesforce Marketing Cloud Account Engagement, Pardot, Email Template Development, Landing Page Creation, HTML, CSS, JavaScript, Workflow Automation, Lead Capture, Segmentation Management, API Integration, CRM Platforms, Low-code/No-code, Email Deliverability, Data Privacy Regulations, Marketing Automation

Industry

Business Consulting and Services

Description

• Design, build, and deploy marketing automation solutions using Salesforce Marketing Cloud Account Engagement to support email campaigns and lead management workflows. • Design, build, and deploy email journeys using Salesforce Marketing Cloud Account Engagement (Pardot), including creating and maintaining reusable email templates and modular components with HTML and CSS proficiency, working with copywriters/campaign owners, conducting test sends, and managing email deployment workflows within the marketing automation platform; • Create responsive landing pages for marketing campaigns and events using HTML, CSS, and JavaScript; • Develop automated workflows and form handlers for lead capture, and segmentation management, ensuring seamless integration with EDB website and other platforms; • Work closely with marketing teams and stakeholders to understand business requirements and translate them into technical specifications for marketing automation platforms; • Conduct thorough testing of newly solutioned automation workflows to ensure they meet functional and non-functional requirements of business cases; • Maintain comprehensive documentation for developed marketing automation solutions, including user guides, technical specifications, and support materials; • Collaborate with cross-functional teams, including marketing, IT, and external vendors, to ensure seamless integration and optimal performance of marketing technology solutions. • 3+ years of experience in application development, with a focus on marketing automation platforms or low-code/no-code solutions; • Proven experience in developing and deploying marketing automation solutions; • Knowledge of web technologies (HTML, CSS, JavaScript) with specific focus on email template development, landing page creation, and responsive design; • Familiarity with APIs and integrations with other enterprise systems, particularly CRM platforms like Salesforce; • Salesforce Marketing Cloud Account Engagement (Pardot) certification or similar marketing automation platform certifications; • Hands-on configuration experience in administration setup and managing low-code product and features, including but not limited to rules engine, workflow, processes logics, data validations screen flows and page layouts with products such as Salesforce, Dynamics 365 etc. • Experience with email deliverability best practices and troubleshooting; • Knowledge of marketing database management, contact segmentation, and data hygiene practices; • Understanding of international data privacy regulations (e.g. GDPR).

Responsibilities

The role involves designing, building, and deploying marketing automation solutions primarily using Salesforce Marketing Cloud Account Engagement (Pardot) for email campaigns and lead management workflows. This includes developing email templates, creating responsive landing pages, and developing automated workflows for lead capture and segmentation.