Family owned since 1975, Jacksons started with a single service station in Caldwell, Idaho. With a can-do attitude, a “let’s go” mindset, and the help of a talented team, Jacksons Food Stores has become a nationally recognized chain of more than 300 retail stores operating in 8 western states. Our can-do spirit is seen in everything we do today – from our enthusiasm for creating clean, well-lit stores where customers feel comfortable and welcomed by friendly staff to seeking out innovative new products with an increasing emphasis on fresh and healthy food to fit our customers on-the-go lifestyle. There’s no telling what we can do together. Come on let’s GO!
We’re looking for a strategic; hands-on Loyalty & CRM Specialist to lead the creation, execution, and optimization of loyalty offers and marketing automation campaigns to deepen customer engagement and drive incremental sales. This role is critical in managing our customer data platforms (CDP), CRM tools, and loyalty rewards engine to deliver personalized, high-performing campaigns across email, SMS, push, and in-app messaging. You’ll work cross-functionally with digital, analytics, category, and vendor partners to ensure we’re targeting the right customers with the right offers at the right time—fueling loyalty, frequency, and lifetime value.

Loyalty Program Management

• Develop, launch, and optimize compelling loyalty rewards offers that align with business goals and drive guest engagement.
• Partner with CPG vendors, category managers, and analytics teams to identify promotion opportunities and build targeted offer strategies.
• Monitor program performance and member behavior to continuously refine offer structure, cadence, and targeting.
• Work within the loyalty engine to build new campaigns, promotions, and earn/burn logic as needed.

Marketing Automation & CRM

• Own the execution and performance of all automated marketing campaigns across email, SMS, push, and in-app.
• Build and maintain customer lifecycle journeys—including onboarding, engagement, win-back, and reactivation flows.
• Leverage the Customer Data Platform (CDP) to create dynamic customer segments and trigger-based campaigns.
• Ensure data flows are accurate and robust between systems, including CRM, loyalty platform, and CDP.

Escalated Support & Troubleshooting

• Serve as the escalation point for loyalty and CRM-related issues, working closely with guest services and internal stakeholders to identify and resolve issues promptly.
• Troubleshoot offer logic, campaign delivery issues, reward redemption errors, and data sync discrepancies across platforms.
• Collaborate with vendors and tech partners to investigate root causes, implement fixes, and prevent future occurrences.
• Maintain detailed documentation of processes, resolutions, and FAQs to improve internal support workflows.

Reporting & Optimization

• Track campaign performance and report on key KPIs such as engagement, redemption, and incremental sales lift.
• Perform A/B tests on subject lines, timing, content, and offer type to continuously improve results.
• Stay up to date on loyalty and marketing automation trends to bring innovative ideas to the program.