Loyalty Communications Specialist, IKEA Thailand at Ikano-Retail

Bangkok, , Thailand -

Full Time

Start Date

Immediate

Expiry Date

29 Jan, 26

Salary

0.0

Posted On

31 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Loyalty Strategy Development, Member Lifecycle Planning, Segmentation Models, Customer Retention Mechanics, Data Management, Project Management, Problem-Solving, Collaboration, Content Creation, Campaign Execution, Performance Analysis, Budget Planning, Compliance, CRM, Personalization Framework, Marketing Automation

Industry

Retail

Description

Company Description The Loyalty Communications Specialist will be part of the Marketing team to drive meaningful engagement and build long-term growth with IKEA Family members by delivering relevant, personalized, and value-driven communications that inspire loyalty, deepen brand love, and contribute to increased visitation, conversion, and customer lifetime value by embedding data-driven decision-making, personalization. The role supports the development and execution of member-exclusive campaigns, content, and omnichannel touchpoints — ensuring communications are aligned with the brand tone of voice and business priorities, while leveraging data insights to optimize performance across email, app, digital platforms, and in-store experiences. Job Description Lead the strategic planning and execution of loyalty initiatives across IKEA Family, småles, and future loyalty programs Architect a personalization framework leveraging behavioural, transactional, and psychographic data to inform omnichannel targeting strategies across app, CRM, email, web, and in-store. Drive lifecycle marketing strategies including onboarding, stretch spend, return visits, recognition, and win-back. Conceptualize and create engaging content for loyalty members that aligns with IKEA brand values and supports external campaigns, product launches, and seasonal offers. Plan and execute loyalty campaigns across SMS, eDM, offline, and in-store channels, ensuring consistency in visual and copy identity. Cross-function internally and with external agencies to enhance to optimize loyalty architecture, automation flows, system integrations and reporting dashboards, test and monitor campaign results, and provide feedback Oversee reporting and performance analysis across all loyalty touchpoints, transforming insights into strategic actions. Coordinate loyalty-related events and workshops to drive member engagement and brand affinity Own loyalty and CRM budget planning, monthly reconciliation, and re-forecasting in collaboration with Finance. Ensure full compliance with Personal Data Protection Act and internal policies regarding member data handling and storage. Secure strategic partnerships with external brands to enhance member benefits and program value. Contribute to loyalty-related projects supporting IKEA’s retail operations and new market/store expansion. Qualifications You have at least 5 years of working experience in related field. Certifications in Marketing, Communications, CRM, Digital Marketing, or Loyalty Program Management are advantageous Strong understanding of loyalty strategy development, member lifecycle planning, segmentation models, tiered benefits systems, and customer retention mechanics. Understanding of loyalty mechanics (e.g., point systems, tiers, rewards, retention drivers), and how loyalty contributes to customer lifetime value. Proficient in Microsoft Excel, Microsoft PowerPoint, Microsoft Dynamics CRM 365 or any equivalent tool Have experience in big data, data cleansing, data management, report and dashboard. Portrait a fair understanding in Customer Relationship Management (CRM), loyalty program and targeted marketing. Excellent project management, able to lead multiple initiatives across markets and timelines. Clear problem-solving capabilities and an agile approach in challenging situations. Ability to analyse the performance of communication solutions and take actions to, as needed, optimise performance. Ability to develop strong collaborations across functions. You are meticulous with an eye for details, highly organised, strong multi-tasking skills to work in a fast-moving environment and excellent in meeting tight deadlines and in managing different publishing schedules.

Responsibilities

The Loyalty Communications Specialist will lead the strategic planning and execution of loyalty initiatives to enhance engagement with IKEA Family members. This role involves developing personalized communications and optimizing performance across various channels.