• Design, launch, and manage customer loyalty programs that align with business objectives
• Define the rewards structure, including points system, tiers structure, earning/redemption rules, and experiential benefits
• Design customer segmentation framework based on RFM score and develop tailored engagement strategies for each segment, focusing on high-value customers, at-risk and dormant users
• Create campaigns that encourage loyalty program participation, drive repeat purchases & cross-sell/up-sell strategy, and generate more higher value users
• Foster emotional loyalty by delivering value-added experiences beyond discounts or points
• Measure program performance through key metrics such as retention rate, CLV, and redemption rates. Use insights to refine loyalty strategies and create targeted customer segments
• Collaborate with CRM and Performance Marketing team to plan loyalty-focused marketing campaigns across multiple channels (Push notifications, email, in-app, etc.)
• Develop clear and compelling messaging guidelines to communicate program benefits and updates and ensure consistent branding and a positive customer experience at all loyalty touchpoints
• To ensure the quality of our customers, Retention and Loyalty Program
• Minimum Qualifications: Minimum 5 years of experience in marketing, with a strong focus on customer retention, loyalty programs, or lifecycle marketing within the OTA or e-commerce industry
• Proven track record of developing and executing successful retention strategies that drive measurable business results
• Strong understanding of loyalty program design and customer lifecycle marketing
• Strong analytical skills, with expertise in data-driven decision-making, customer segmentation, and predictive modeling
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels of the organization.
• Leadership experience, with a demonstrated ability to build and manage high-performing teams.
• Deep understanding of the OTA industry, including customer behavior, market trends, and competitive landscape.
• Ability to thrive in a fast-paced, dynamic environment with shifting priorities and demands.
• Passionate about delivering exceptional customer experiences and fostering long-term loyalty.
  Traveloka is Southeast Asia’s leading travel platform, enabling millions to seamlessly explore the world. Founded in Indonesia in 2012, we now operate in 8 countries across the Asia-Pacific region, including Singapore, Malaysia, Thailand, Vietnam, the Philippines, and Australia. Our platform offers a comprehensive range of services, from flights, car rentals, and trains to accommodations, local attractions, and financial products through TPaylater. With nearly 140 million app downloads and over 40 million monthly active users, we are at the forefront of travel innovation. What sets Traveloka apart is our focus on convenience, trust, and unforgettable experiences. We offer 40+ payment methods, 24/7 multilingual support, and award-winning campaigns like #LihatDuniaLagi, which reflects our commitment to enhancing lives through travel. Our mission? To make travel more accessible, convenient, and enjoyable for everyone by leveraging cutting-edge technology and an unwavering focus on customer satisfaction

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