JOB DESCRIPTION:

Our purpose is to deliver energy to the world, today and tomorrow. For over 100 years, bp has focused on discovering, developing, and producing oil and gas in the nations where we operate. We are one of the few companies globally that can provide governments and customers with an integrated energy offering. Delivering our strategy sustainably is fundamental to achieving our ambition to be a net zero company by 2050 or sooner.
About the opportunity:
As the Loyalty Senior Manager, you will lead the development and delivery of the loyalty strategy and propositions for Mobility & Convenience (M&C), ensuring it is relevant at a local level and as consistent globally as possible.
You will lead the design, implementation, and optimisation of loyalty programmes that enhance customer retention, engagement, and satisfaction.
This role is pivotal in driving data-driven loyalty propositions and programmes.
Acting as the single point of accountability for the convergence of M&C loyalty, you will drive integration across local market teams, reduce duplication and silos, and standardise where possible across markets to optimise investment.
About the location:
Please note this role can be based out of the US - Chicago or the UK - Sunbury.
What you will deliver:
Collaborate with priority local markets to develop the M&C loyalty vision and strategy, including loyalty propositions, and digital offers (e.g. BPme), including loyalty for product, product brand and channel and ensuring alignment with customer archetypes and future growth opportunities.
Responsible for ensuring the M&C Marketing Network of Excellence (NoE) consistently achieves key performance indicators by embracing a culture of results and aligning team efforts toward maximising MROI, improving brand health, increasing volume and profitability, and enhancing CLV.
Act as the main point of accountability for the implementation and convergence of various loyalty programmes across markets and own the process for loyalty proposition development and OPZ annual process, partnering with Technology teams to streamline operations.
Deliver scalable loyalty offers that can be centrally managed while ensuring flexibility for local market adaptation.
Guide the team to act as the global gatekeeper for loyalty roadmaps, own the prioritised backlog for BPme, Earnify, etc. and align initiatives across teams to prevent silos.
Stay abreast of new developments and technologies in the Loyalty space and bring these into the organisation as appropriate, partnering with Technology.
Develop reporting strategies, including Customer Lifetime Value (CLV), Single Customer Identifier (SCI), and propensity models, to track and optimise loyalty program performance, working with the Intelligence & Insights NoE and Hub.
Measure and monitor the value and profitability of loyalty investments, ensuring alignment with bp’s North Star.
Provide strategic guidance and support to new and emerging markets with no dedicated loyalty teams, including South Africa, India, and China.
Provide input into budget planning and manage budgets for specific activities to ensure financial efficiency.
What you will need to be successful:
10+ years’ experience preferred in relevant subject areas (e.g. loyalty strategy development, customer engagement, CRM, and programme execution), preferably in a multi-national matrix organisation.
Deep knowledge, extensive experience and understanding of customer loyalty and loyalty schemes.
Proven ability to lead large-scale, data-driven initiatives that enhance customer engagement and drive measurable business outcomes.
Expertise in digital loyalty platforms, data analytics, and customer modelling techniques (e.g., CLV and SCI), paired with business insight.
Strong financial understanding, budgets, cost control and return on investment.
Familiarity with relevant categories (convenience, QSR, oil and gas, EV charging solutions) highly desirable.
Strong leadership and communication skills, with a track record of influencing partners and aligning cross-functional teams.
A collaborative attitude and the ability to work effectively across teams and regions.
An approach focused on results with the ability to manage competing priorities in a fast-paced environment.
Proven experience on standardisation and best methodology sharing.
Strong project management skills, essential for the successful delivery of the role’s deliverables, combined with a customer-obsessed, valuable approach that consistently prioritises the customer while delivering long-term business impact.
Skills & Competencies:
Expert in leading a team and influencing others
Expert in Loyalty value propositions for a global organisation
Offer and product knowledge including financials, business delivery and digital marketing
You will work with:
Your role sits in the M&C Marketing NoE which acts as a global centre of expertise. This team collaborates across markets to set the strategic direction and standardise innovative approaches.
The NoE collaborates across markets to set strategic direction and standardise innovative approaches for the M&C business, working closely with priority local markets to co-create key deliverables and plans.
You will work with the Marketing Excellence NoE who will provide the best methodology approaches, technology and processes for Loyalty.
You will collaborate with Intelligence and Insights NoE and the Hub to make sure propensity models are created correctly.
You will also collaborate with partners across fuels, convenience, and EV businesses, ensuring alignment and consistency in loyalty initiatives globally.

SKILLS:

Business Delivery, Collaboration, Collaborative Mindset, Communication, Customer Engagement, Customer Loyalty, Digital Marketing, Influencing, Influencing Others (Inactive), Leadership, Loyalty Strategy, Offer and product knowledge, Oil and Gas Industry, Product Knowledge, Program Execution, Project Management, Sharing Best Practices, Value Propositions

Please refer the Job description for details