Job Description :
Job Title: Luxury Commercial Sales Manager, Central/ Birmingham
About the Function:
Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.
We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
Join us today!

TOP ACCOUNTABILITIES

• Responsible for driving the internal P&L delivery and external market share growth of the Diageo Luxury portfolio in the region. Lead the team to executional success by providing the strategic direction for region, using market knowledge and outlet data to build plans to win share and deliver exponential on-trade P&L growth .
• Partner with the Marketing team to put our brands in the heart of culture by leading activation in outlets, driving talkability and availability.
• Build and hold senior level relationships with the owners / managers of the key retail groups in your account file
• Deliver against the distribution and execution targets each month, quarter and year.
• Create and foster an inclusive team culture that inspires and shapes the future of the channel to develop world class customers relationships.

IDEAL EXPERIENCES / QUALIFICATIONS / CAPABILITIES

• Leadership commercial experience in Luxury product categories or high-end accounts in the On-trade is preferred.
• A proven track record of managing multiple influential retail customers and building brand-new opportunities, you will need previous experience in this sector to succeed.
• Deep understanding of what is important to influential on trade GB customers and using this insight to drive the creation and execution of a clear and powerful commercial plan.
• Finger on the pulse of what is happening on the ground in both on-trade and third space venues, and brilliant relationships with key influencers in the industry.
• Experience building and activating luxury brands in conjunction with central marketing teams, demonstrating a clear brand building capability and robust decision making across commercial and marketing levers.
• In depth category knowledge across spirits and the alcohol (& non-alcoholic drinks) categories. Passion for premium and Super premium brands, customers & consumers.
• Advanced negotiation and customer relationship building skills
• Robust commercial understanding, P&L literacy - highly developed numerical and analytical skills and ability to derive insight from data. Demonstrate deep personal accountability for performance.
• Ability to forge strong and effective cross-functional team relationships and confidently interact with senior collaborators internally and externally to deliver business outcomes
• Effectively networked, to manage multiple external customers and collaborate with internal partners to build value for them.
• Proactive and entrepreneurial approach to grow existing and win new customers ahead of our competition
  Flexible Working Statement:
  Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
  Diversity statement:
  Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
  We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more.
  Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
  Feel inspired? Then this may be the opportunity for you!
  If you require a reasonable adjustment, please ensure that you capture this information when you submit your application!
  Worker Type :
  Regular
  Primary Location:
  1HQ
  Additional Locations :
  Job Posting Start Date :
  2025-09-0

This role is a key leadership role, reporting to the Head of Luxury On-trade and responsible for growing the P&L of the most premium outlets in the GB on trade. It leads a team based in Birmingham and the surrounding area, comprised of Key Account Managers, Activation Executives and Customer & Culture Marketing Managers. You will lead a hard-working and motivated team who build strong customer relationships and grow our brands across your region.
In this role you will be the personification of Diageo’s ambition: to become the world’s best-performing, most-trusted consumer goods company and build category-leading partnerships with industry-leading outlets. We are looking for someone with a sophisticated sense of style, who can present themselves and our products to reflect the luxury brand’s image and values.
The Luxury On trade team plays a crucial role in redefining Diageo’s presence in the top 10% of on trade accounts, connecting our brands with luxury consumers in these outlets. The CSMs will take on a leadership role in a ground-breaking journey as Diageo step changes its luxury ambition.