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Maino.ai- Performance Marketing (Executive / AM / Manager/ Sr Manager) at Nexthire

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

23 Jan, 26

Salary

0.0

Posted On

25 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Campaign Management, Analytics, Google Adwords, Facebook Ads, Instagram Ads, Amazon Ads, KPI Analysis, Data Trends, Creative Coordination, User Behavior Analysis, Multivariate Testing, Programmatic Advertising, Youtube Advertising, Attribution Modeling, Root-Cause Analysis

Industry

Staffing and Recruiting

Description

Position- Performance Marketing Manager Exp- 1-8 yrs Location- Bangalore(5-WFO) About Company Maino.ai is a privately held technology company specializing in AI and machine learning-driven digital marketing automation. Founded in 2022, it operates from Bengaluru, India, and Dover County, Delaware, USA. The company offers a comprehensive Martech platform designed to optimize digital marketing strategies through advanced analytics and automation. Responsibilities ● Plan and execute digital marketing campaigns across all the paid channels like google adwords, facebook, instagram, amazon ads etc ● Understanding of the key KPIs mainly CAC, LTV, Retention, ROAS etc for different vertical of business ● Ahead of the curve execution on ever-evolving advertisement product suite, based on channels as mentioned earlier ● Monitor and analyze campaign performance data, identify trends, and make recommendations for optimization. ● Work with the team to create relevant reports and presentations to share regular campaign performance updates with the key stakeholders ● Design, conceptualize & co-ordinate with the creative team to bring out campaigns based on solid consumer & business insights ● Understanding user behavior and performing root-cause analysis of changes in data trends to identify corrections or propose desirable enhancements in product & across different marketing channels. ● Designing experiments to establish attribution of high reach and impact channels like programmatic, Youtube etc and evaluating them through relevant KPIs ● Conducting multivariate testing across marketing channels to assess the impact of advertising spends on the key business metrics

Responsibilities

The Performance Marketing Manager will plan and execute digital marketing campaigns across various paid channels while monitoring and analyzing campaign performance data. They will also work with the creative team to design campaigns based on consumer insights and conduct experiments to evaluate advertising effectiveness.