KNOWLEDGE & SKILLS REQUIRED:

• Experience for winning new business in the On-Trade.
• WSET Qualified (Ideal)
• You have a minimum of 3 years of experience gained in a Sales / Business Development role within wine & spirits
• An excellent understanding of On-Trade channel (bars, hotels, restaurants)
• A thorough understanding of premium Wine & Spirits
• You have a comprehensive understanding and working knowledge of brand building with the ability to balance commercial delivery, strong problem-solving skills and ability to identify sales/ brand opportunities
• You have a strong commercial understanding of customer P&L’s
• You are client centric, results driven, proactive and creative, structured, reliable and inquisitive
• Self-motivated, confident and outgoing with the ability to build relationships at various levels.
• Creative with a can do attitude able to overcome challenges and find solutions in order to succeed
• Energetic and ambitious with the drive and determination to win
• Excellent communication skills with the ability to influence at all levels
• Substantial prior sales experience or marketing experience preferably gained working within the drinks industry

THE ROLE:

The Area Sales Manager will be the key driver in generating new business through Commercial. You will be responsible for retaining and growing our existing retention clients, identifying new commercial opportunities and delivering excellent customer service.

KEY RESPONSIBILITIES:

• Deliver against budgets set by the business as part of the overall on trade budget in conjunction with your Head of Sales
• Build account plans with key customers to deliver your business objectives and ensure strong business relationships, improve rate of sale and profitability
• Deliver excellent levels of customer service across your account portfolio
• Work closely with your Head of Sales to ensure agreed Regional plans are delivered at field level
• Present account updates and future plans at bi-monthly sales team meetings
• Identify, develop and deliver insight driven innovation opportunities across all parts of the marketing mix, in order to drive portfolio and brand growth.
• A deep understanding of the business, its composition, brands and value proposition making key decisions in light of strategic and financial plans.
• Create alignment and integration by working with others, involving them at the right level throughout the process, to achieve clear decisions that can be executed quickly.
• Communicating insights in a compelling way, so that it is easy for our business partners to leverage them for improved decision-making.
• Clearly articulate brand vision, positioning, renovation and equity development to profitably grow the brand.
• Plan, develop and deliver inspiring, integrated and impactful communication and activation at point of purchase that bring the brand to life and deliver the brand growth targets