Management Trainee-HO & SUPPORT-Marketing HO at Kotak Mahindra Bank

Mumbai, maharashtra, India -

Full Time

Start Date

Immediate

Expiry Date

24 Jul, 26

Salary

0.0

Posted On

25 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

D2C Communication, Builder Network Management, Branch Network Communication, Social Media Marketing, Digital Marketing, SEO, PPC, Display Advertising, Marketing Analytics, Performance Metrics, Strategic Planning, Project Management, Leadership, Communication, Interpersonal Skills, Data-driven Decision Making

Industry

Banking

Description

Role 4: Home Loan Marketing Manager (Mumbai) Job Description: Home Loan Marketing will lead the strategy and execution of comprehensive marketing initiatives aimed at driving sales and enhancing brand presence. This role involves overseeing direct-to-consumer (D2C) communication channels, builder & branch network communication, managing social and digital media, including SEO and performance marketing. Key Responsibilities: 1. D2C Communication Channels: - Develop and implement strategies to optimise customer engagement and conversion through various direct-to-consumer channels. - Oversee the creation and management of marketing materials, including brochures, emails, and landing pages. - Analyze campaign performance and customer feedback to refine communication strategies and enhance customer experience. 2. Builder Network Communication: - Establish and maintain relationships with builders and real estate developers to drive mutual business growth. - Create and execute co-branded marketing campaigns and promotional activities targeting builders and their clients. - Coordinate events, seminars, and workshops with builders to promote home loan products and services. 3. Branch Network Communication: - Work closely with product, regional marketing and distribution to ensure alignment with marketing strategies and objectives. - Develop branch-specific marketing materials and support regional marketing initiatives to boost home loan sales. - Conduct training sessions for branch staff on new marketing campaigns, products, and sales techniques. 4. Social and Digital Media Management: - Lead the creative development and execution of social media marketing strategies across platforms (e.g., Facebook, LinkedIn, Instagram). - Manage & execute digital media campaigns, including SEO, PPC, and display advertising to drive traffic, leads, and conversions. - Monitor and analyse digital marketing metrics and performance, adjusting strategies as needed to achieve optimal results. Skills: * Proven experience in managing D2C, builder, and branch network communications. * Strong understanding of social media platforms, digital marketing strategies, and SEO/SEM. * Exceptional communication, interpersonal, and leadership skills. * Proficiency in marketing analytics tools and performance metrics. * Ability to work collaboratively across departments and with external partners. Attributes: * Strategic thinker with a data-driven approach. * Ability to thrive in a fast-paced, dynamic environment. * Creative problem solver with a proactive mindset. * Strong organizational and project management skills.

Responsibilities

The role involves leading marketing strategies for home loans, including managing D2C channels, builder networks, and branch communications. Additionally, the manager will oversee digital and social media campaigns to drive traffic, leads, and conversions.