Manager 2, Marketing - Life Cycle Marketing/Event Communications (Mailchimp)

at  Intuit

OVERVIEW

People who work for themselves fuel our economy. In the US, small businesses employ 60% of the workforce and create 80% of new jobs. Oftentimes the odds are stacked against them with 50% failing in the first 5 years. Intuit’s Global Business Solutions Group (GBSG) is devoted to creating solutions to meet the needs and improve the chances of success for these entrepreneurs with a portfolio of solutions from Mailchimp and QuickBooks.
Mailchimp is a leading marketing platform for small to mid-size businesses. We empower millions of customers around the world to build their brands and grow their companies with a suite of marketing automation, multichannel campaigns, CRM, and analytics tools.
We are seeking a Senior Marketing Manager, Event Communications to join our growing Lifecycle Marketing and Operations team. In this role you will set the communications strategy for customers and prospect journeys across a variety of marketing channels inclusive of owned and industry partner events.
We are looking for an energetic, insightful marketer who has an interest in both understanding audiences and designing tailored communication strategies and tactics to help drive audience engagement and event attendance.

ABOUT YOU

You are an expert at developing demand generation and lead nurturing programs that drive results, while also building a successful pipeline to support sales in ongoing business development efforts.
You seek to find the best solutions to automate and push the boundaries of owned channel marketing (inclusive of events) with an in-depth understanding of the complexities that come with cross-channel B2B marketing.
You are looking for your next challenge - one in which you can put your expertise into practice and see from the very beginning to future iterations how your contributions helped drive meaningful growth for an amazing company and organization.

Please refer the Job description for details