Manager ABX Vertical Strategy (d/f/m) at henkel

Düsseldorf, North Rhine-Westphalia, Germany -

Full Time

Start Date

Immediate

Expiry Date

06 Sep, 26

Salary

0.0

Posted On

08 Jun, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Account-Based Marketing, B2B Marketing, Vertical Strategy, Market Research, Campaign Execution, Data Analytics, Strategic Planning, Stakeholder Management, English Proficiency, Account Portfolio Analysis

Industry

Manufacturing

Description

About this Position What you´ll do Develops long term account-based marketing programmes for their given vertical Understand and analyze account portfolio makeup, including how key accounts contribute to overall industry revenue and production Work closely with the Global Key Account Managers whose Vertical and Accounts correspond to the vertical pyramid Work with ABM agencies to conduct deep market and (top target) account research and intelligence upon which the campaign strategy will be built Work with your designated activation manager/agency to plan, build, execute & measure vertical campaigns with a carefully weighted bias towards the most attractive key accounts and content mapped to the entire buying journey Build, manage and leverage a global database of all key contacts for all key target (and existing) accounts within the industry vertical Report out on key metrics using deep analytics on the vertical and account strategic campaigns to show positive correlation between activities and business outcomes What makes you a good fit Bachelor/Master degree in Business, Marketing or Strategy 8+ years of Marketing Experience in B2B Marketing Expertise and proven success in developing and deploying ABM strategies and supporting technology Excellent communication skills Proficiency in English language - both spoken and written Some perks of joining Henkel Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year Diverse national and international growth opportunities Global wellbeing standards with health and preventive care programs Gender-neutral parental leave for a minimum of 8 weeks Employee Share Plan with voluntary investment and Henkel matching shares Company Pension Plan 100% financed by Henkel MEGA Preventive Health Insurance CareFlex Supplementary Care Insurance Mobility offer: My Henkel Bike and Jobticket At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, generations and disabilities. If there are any specific accommodations or adjustments you require for the interview process or your on-site appointment, please inform us, and we'll do our best to accommodate your requests.

Responsibilities

Develop and execute long-term account-based marketing programs for specific industry verticals. Collaborate with Global Key Account Managers and agencies to conduct research and measure campaign outcomes through deep analytics.