MANAGER, ADVERTISING AND SOCIAL MEDIA

Join us at Insight Editions, a leading entertainment company and popular culture publishing house specializing in categories such as film and television, gaming, sports, music, wellness, comic arts, food and drink, and children’s books, as well as a division creating limited editions, collectors’ editions, and luxury popular culture products.
Our consumer-first marketing strategies require our Manager, Advertising and Social Media to have a love of popular culture and experience in reaching consumers and fandoms based on where they live, what they watch, how they watch it, where they shop, how they receive content, and what digital worlds they inhabit. This role will be key to introducing our books and products to very impassioned fandoms that support our publishing partners including Marvel, Disney, Gilmore Girls, DC, Wicked, Star Wars, Star Trek, Harry Potter, and so many more.
Here’s what this role will be charged with each day:

QUALIFICATIONS:

• 5+ years of work in advertising and social media within the entertainment or book publishing industries.
• Proficiency in designing social media and advertising assets through Adobe Creative Suite is essential.
• Comprehensive knowledge of social media platforms, including Instagram, Facebook, X, YouTube, and TikTok and newsletter platform MailChimp.
• Experience promoting products across gaming platforms like Twitch, Steam, and Game Tree, is a bonus.
• Proven ability to execute and analyze paid social media and advertising campaigns while also creating and presenting concise reports of results to share internally and externally to authors and brand partners.
• Deep understanding of social media analytics, scheduling and listening tools, including Meta Business Suite; experience using Meltwater a plus.
• Detail-oriented project manager with strong time management and organizational skills, and the ability to thrive in a fast-paced, deadline-driven environment.
  Applications will not be considered without cover letter expressing what your experience can bring to this position. Information on your interests in popular culture and fandoms are very welcome. Links or inclusion of marketing design samples will greatly aid in the selection process.
  This is a full-time position open to fulltime remote applicants based in the United States. Insight Editions’ offices are in San Rafael, California and Burbank, California and office space can be provided for candidates local to those area. Hiring manager resides in Los Angeles, California. Insight Editions offers a 401K savings program, employer-paid
  health insurance, vision insurance, dental insurance, paid sick leave, and paid vacation time. Salary for this role is $60,000.
  Insight Editions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
  To be considered for any of our open positions send your resume to careers@insighteditions.com.

ADVERTISING RESPONSIBILITIES:

• Research advertising venues that develop content related to our target consumers’ interests.
• Establish relationships with advertising sales reps, collect media sales kits, and create a database of advertising options and costs related to the vertices in which Insight Editions publishes.
• Brainstorm with title marketers and director each season on advertising; suggest advertising options for marketing campaigns; present a menu of options backed with costs, stats, and data.
• Brainstorm with title marketers and director each season on social media advertising; plan, execute, and optimize paid campaigns across Insight Editions’ social platforms.
• Confirm advertising campaigns with venues; update marketing plans and internal systems with campaign details to inform sales reps; track deadlines and submit graphics to venues after approvals; process invoices and track title and seasonal advertising budgets.
• Work with venues to monitor results and revise campaigns as needed for better visibility; track data from self-run social media advertising; receive/create post-campaign data; create post-mortems distilling data into concise reports including recommendations on effectiveness; update advertising database with results for consideration in future campaigns; update schedules, marketing plans, and internal systems with marketing and advertising details adhering to seasonal sales schedules and deadlines.
• Support e-commerce ad initiatives by exploring additional paid advertising opportunities to drive website traffic and sales.

SOCIAL MEDIA RESPONSIBILITIES:

• Lead corporate storytelling across Insight Editions social media platforms including creation of compelling original content related to the categories we specialize in.
• Develop lead/gen initiatives to grow our social platforms and our consumer outreach initiatives.
• Design digital assets, both original, creative designs and assets adhering to corporate or licensor/brand style guides and templates.
• Coordinate with title marketers and the director to set seasonal and monthly social posting calendar for new releases, backlist promotions, events and conventions, and corporate initiatives.
• Create resource documents and social media best practice guidelines to share with authors, creators, and partners to enable their own promotional efforts.
• Track performance metrics, analyze engagement data, and generate reports and recommendations to optimize future content development and social media strategies.
• Conduct ongoing market research to identify consumer and social trends, keeping an eye on new, emerging platforms to further develop innovative strategies for social media marketing campaigns.
• Work with e-commerce team to promote corporate D2C sales initiatives across social media and digital advertising with an equal focus on sales and lead/gen initiatives to grow consumer outreach.