SUMMARY

We are looking for a passionate multitasker to join us as Manager, under the Brand Engagement & Activation team at Foot Locker.
The Brand Engagement & Activation team is part of the Marketing Dept of Foot Locker Europe, and is the key driver in the Foot Locker’s most authentic and organic connections with our consumers – the sneaker passionates. Key undertaking of this team is to translate brand objectives into powerful Social Media, PR, and Activation strategies to reach and engage key audience groups.
The primary role of the Manager, Brand Engagement & Activation is to lead the passion points – basketball and football programs – to increase brand reach and consumer engagement on the ground and across social media platforms.
Responsibilities

• Lead Passion Points Sports programs, from managing existing partnerships to developing new ones, concepting, and executing external and in-store events
• Own basketball strategy & roadmap, as well as plan executions for basketball partnerships, campaigns & activations in key European markets
• Lead the implementation of Foot Locker’s football positioning through marketing and commercial initiatives throughout the year.
• Manage Pan European event and experiences overview with deployment in key cities with regional marketing managers and some of the best sports brands in the world.
• Work with integrated marketing to create omni-channel experiences and campaigns around commercial and cultural sports moments
• Leading key local cultural partnerships, and central alignment between local and HQ teams. You are also the lead contact for driving engagement within our internal teams, bringing excitement to HQ events
  Qualifications