JOB DESCRIPTION

This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.

QUALIFICATIONS & SKILLS:

• Bachelor’s degree required; in marketing, Advertising, Business, Research or a related field preferred. Master’s degree is a plus
• Minimum of 7+ years of experience in advertising/marketing, with at least 3-5 years including research, strategy or insights related roles, within the automotive, CPG or similarly dynamic industry
• Experience in delivering recommendations to brand marketing leaders with metrics associated with driving brand equity and creative activation.
• Proven experience in managing large-scale, multi-channel creative and brand equity analysis in a fast-paced, dynamic environment with multiple stakeholders
• Strong understanding of both digital and traditional advertising channels and their drivers of brand equity and consideration
• People leadership and coaching skills – guides critical thinking, expansive storytelling, influencing with a deep emphasis on customer behavior and insights applied to commercial actions
• Strong skills in Excel data blending with compelling Powerpoint visualization expertise.
• Tableau and PowerBi skills are an added plus.
  A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.

Please refer the Job description for details