Manager Brand Marketing

at  GMG

WHO WE ARE:

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world’s most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita’s, and McCain.

JOB DESCRIPTION:

Client Servicing:

• Serve as the main point of contact for clients, ensuring their needs and objectives are met with excellence.
• Lead the development and execution of integrated marketing campaigns that deliver measurable business results.
• Collaborate with internal teams to ensure timely delivery of campaign elements, including creative, media, and strategy.
• Provide regular updates, reports, and insights to clients, maintaining transparency and building trust.
• Facilitate workshops and brainstorming sessions to align client teams on key initiatives.

Brand Principal Management:

• Build and maintain strong relationships with brand principals, acting as a brand ambassador for GMG.
• Collaborate with principals to align marketing strategies and campaigns with their global guidelines and objectives.
• Provide strategic recommendations to localize global campaigns while maintaining brand integrity.
• Coordinate approvals for creative assets, budgets, and campaigns with brand principals.
• Monitor and report on the performance of brand initiatives, sharing insights with principals to refine future strategies.

Strategic Planning & Execution:

• Develop integrated marketing communication plans that align with client goals and brand principal guidelines.
• Ensure consistent messaging and brand positioning across all communication channels.
• Drive cross-functional collaboration between creative, media, and strategy teams to deliver cohesive campaigns.
• Manage budgets, timelines, and resources to optimize campaign execution.

Performance Tracking & Reporting:

• Define KPIs and track the effectiveness of campaigns, sharing detailed performance reports with clients and principals.
• Use data and insights to recommend optimizations for future initiatives.

• Stay updated on industry trends, competitive activities, and market shifts to inform strategic decisions.

The IMC Manager plays a dual role in client servicing and managing relationships with brand principals. You will act as a key liaison between GMG’s clients, internal teams, and principal stakeholders, ensuring seamless alignment in strategy, execution, and brand stewardship. This role demands a balance of strategic thinking, operational efficiency, and a deep understanding of brand and client relationship management.