Manager, Brand Marketing at Razorpay Software Private Limited

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

17 May, 26

Salary

0.0

Posted On

16 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

GTM Planning, Customer Growth, Product Launches, Messaging Frameworks, Channel Strategy, Funnel Performance, Data Analysis, Cross-functional Projects, Communication, Gamification, Loyalty Initiatives, Adoption Journeys, Customer Experience, Fintech, SaaS, High-Growth Technology

Industry

Software Development

Description

Razorpay is one of India’s leading full-stack financial technology companies, powering the way businesses move, manage, and grow money. Founded in 2014 by Harshil Mathur and Shashank Kumar with a simple vision — to simplify payments for Indian businesses — we’ve since grown into a fintech powerhouse driving India’s digital payment revolution. Razorpay powers millions of businesses with a smarter, scalable stack that goes beyond transactions to help them truly build and grow. From seamless checkouts to payroll automation, across India, Singapore, and Malaysia, we’ve been engineering a fintech ecosystem that’s redefining how money moves across Asia — and we’re just getting started. Today, that ecosystem supports everyone from early-stage startups to some of India’s largest enterprises, enabling them to accept, process, and disburse payments at scale while expanding into new ways of managing money more efficiently. Our scale speaks volumes: Razorpay processes $180+ billion in annualized transactions, powering leading businesses like Airbnb, Facebook, WhatsApp, Airtel, CRED, BookmyShow, Zomato, Swiggy, Lenskart, Mirae Asset Capital markets, Indian Oil, National Pension Scheme — and over 100 of India’s unicorns. With strong roots in India and growing operations in Southeast Asia, we are shaping the next chapter of financial technology across the region. We are backed by global investors including GIC, Peak XV Partners (formerly Sequoia Capital India & SEA), Tiger Global, Ribbit Capital, Matrix Partners, MasterCard, and Salesforce Ventures, having raised over $740 million to date. Strategic acquisitions — including Ezetap (POS and offline payments), Curlec (Malaysia expansion), BillMe (digital invoicing), and POP (rewards-first UPI) — along with earlier moves in fraud prevention, payroll, and lending, have further strengthened our platform and widened our footprint across Asia. But what truly sets Razorpay apart is our culture. At Razorpay, ownership is our oxygen — you own what you build, with no micromanagement or red tape, just the runway to make your ideas fly. Learning is a lifestyle — if you’re curious, you’ll feel at home here. People > Pedigree — we hire for attitude, hustle, and hunger more than degrees. Transparency thrives over titles — this is where interns question CXOs and CXOs say “thank you.” Guided by our values of Customer First, Autonomy & Ownership, Agility with Integrity, Transparency, Challenging the status quo and a strong belief that Razorpay grows with Razors, you’ll be part of a 3000+ strong team building not just products, but the financial infrastructure of the future. About the Role : We are looking for a Marketing Manager to own customer-facing marketing programs that drive adoption, engagement, and growth. This role will partner closely with the Growth, Product and Digital Marketing teams to translate business goals into scalable marketing initiatives across value proposition, customer journeys, and growth programs. We are looking for someone who finds creative, insight-led ways to influence customer behaviour and grow the business. Key Responsibilities: Own integrated GTM plans for product launches, feature releases, and growth initiatives Define target audiences, messaging frameworks, channel strategy, and success metrics Continuously improve funnel performance through brand-led messaging, testing, and experience enhancements Use insights to scale high-performing initiatives and sunset low-impact efforts Design and execute marketing-led growth programs including gamification, milestone mechanics, loyalty initiatives, and adoption journeys Build scalable customer experiences that drive repeat usage and movement into higher-value cohorts Basic Qualifications: 5-7 years of hands-on experience across core marketing functions, including GTM and customer growth initiatives ● Experience leading GTM programs and cross-functional initiatives MBA from a top tier university Experience in ecommerce, fintech, SaaS, or high-growth consumer technology companies Strong analytical skills with experience using data to drive marketing decisions Proven ability to manage cross-functional projects end-to-end across multiple stakeholders Excellent written and verbal communication skills Razorpay believes in and follows an equal employment opportunity policy that doesn't discriminate on gender, religion, sexual orientation, colour, nationality, age, etc. We welcome interests and applications from all groups and communities across the globe. Follow us on LinkedIn & Twitter

Responsibilities

The role involves owning integrated Go-To-Market (GTM) plans for product launches, feature releases, and growth initiatives, defining target audiences, messaging, channel strategy, and success metrics. Key duties also include continuously improving funnel performance through brand-led messaging and designing/executing marketing-led growth programs like gamification and loyalty initiatives.