Manager Brand Strategy and Purpose at Vodafone United States

London, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

02 Jan, 26

Salary

0.0

Posted On

04 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Market Analysis, Cross-Functional Leadership, Creative Direction, Campaign Management, Stakeholder Management, Content Production, Social Media, Digital Media, Project Management, Mentoring, Performance Metrics, Commercial Growth, Brand Consistency, Engagement, Resilience

Industry

Telecommunications

Description

This role is critical in shaping our brand positioning and reputation in the market, ensuring alignment with our business objectives through consistent and quality execution. The role requires advanced skills and a proven track record in brand strategy development, market analysis, and cross-functional leadership. This position is also a role-model for mentoring the next generation of leaders within the team. Key accountabilities and decision ownership: Brand Strategy: Lead development and execution of specific strategic projects under the overall Global Brand Strategy and comms platforms. This is service of delivering a strong commercial growth platform that helps differentiates the brand Cross-Functional Collaboration: Partner with marketing, product development, sales, and other departments to ensure brand consistency and integration across all channels. Close engagement with Brand teams across OPCOs to ensure consistency of execution. Creative Direction: Collaborate with creative teams (internal: in-house creative studio & external: creative agencies) to develop compelling brand narratives, campaigns, and assets that resonate with target audiences. Performance Metrics: Establish and monitor KPIs to measure brand performance and effectiveness, using insights to refine strategies and drive continuous improvement. Stakeholder Engagement: Communicate brand strategies and initiatives to senior leadership and stakeholders, ensuring alignment and support across the organization Sound understanding of brand strategy, communication and creative development. Strong experience in Campaigns management. Experience of stakeholder management within a complex, multi-cultural organisation. Strong experience of managing large agencies - creative/ media/ digital/ activation. Experience of content production and activation across social and digital media. Strong time and project management skills. Pro-active, resourceful, resilient and engaged. Relevant degree preferred, though not essential.

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Responsibilities

Lead the development and execution of strategic projects to enhance brand positioning and reputation. Collaborate with various departments to ensure brand consistency and create compelling narratives that resonate with target audiences.