Manager, Business Analytics at Omnicom Media Group US H&S

Mexico City, Mexico City, Mexico -

Full Time

Start Date

Immediate

Expiry Date

13 Jan, 26

Salary

2.0

Posted On

15 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Media Measurement, Business Measurement, Statistical Concepts, Data Mining, Measurement Partners, Digital Platforms, Analytic Skills, Critical Thinking, Problem-Solving Skills, Leadership Ability, Client Relationship, Communication Skills, Presentation Skills, Collaboration Skills, Emerging Technologies

Industry

Advertising Services

Description

The Company: Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. About us We are a global agency, specialist in media, marketing and technology. Leaders in the field, with presence in more than 100 countries. We create comprehensive solutions for all our clients quickly and efficiently. Our constant quest to improve what we do starts with connecting with people like you. Responsibilities: Define the Measurement Framework on your account by identifying key metrics to measure media and business performance Manage the learning agenda, from ideation to execution Extract and structure data from all relevant sources to create impactful and actionable insights to enable the creation of valuable insights for your client Build presentations that demonstrate superior ability to tell a story from the data and extract valuable and actionable insights to drive optimizations to client marketing investments Provide optimization recommendations to clients Identify measurement gaps (due to privacy changes, due to new metrics, etc) and develop recommendations to address these gaps Required Skills Thorough understanding of media measurement (e.g., impression, CPM, CPA, GRP, CPV etc.), business measurement (LTV, ROI, Effectiveness, etc.), Strong familiarity with statistical/data mining concepts and methods Experience working with measurement partners for brand lift, sales lift, MMM and MTA Experience with digital platforms (Google Campaign Manager, verification partners, DSPs, Google Analytics) Solutions oriented: analytic skills, critical thinking and problem-solving skills to drive issues to resolution. Proven leadership ability and strong, impactful client relationship experience Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs Great collaboration skills Comfortable working in ambiguous situations Passionate about driving change by adopting emerging technologies in the advertising space At OMG we DO NOT discriminate based on race, ethnic origin, age, sex, gender, marital status, ideology, political opinion, nationality, religion, sexual orientation, gender identity or expression, or any other personal, physical, or social condition. Through this, we build an inclusive, respectful and diverse culture. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range $1—$2 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs. Review Our Recruitment Privacy Notice

Responsibilities

Define the Measurement Framework by identifying key metrics to measure media and business performance. Manage the learning agenda and provide optimization recommendations to clients based on actionable insights.