Ford Performance is seeking a dynamic, forward-thinking Lifestyle & Business Development Manager to elevate our presence beyond the track. This role is responsible for crafting and executing lifestyle branding strategies that grow our business and connect Ford’s Racing DNA with new and existing audiences through cultural, digital, and partnership-driven touchpoints.

WHAT YOU’LL DO…

• Lifestyle Brand and Business Strategy: Develop and execute a global lifestyle strategy for Ford Performance. Ensure alignment with brand objectives and motorsports programming to grow the business of Ford Performance, improve perception and grow our audience
• Partnership Development: Identify and secure strategic partnerships with lifestyle brands (fashion, streetwear, music, beverage, etc.), influencers, and motorsport-related platforms.
• Merchandising & Licensing: Collaborate with internal licensing teams to create new Ford Performance-branded products and merchandise with global appeal.
• Sponsorship Integration: Support commercial integration of lifestyle activations within major Ford Performance programs (e.g., Dakar, Baja 1000, WEC LMDH, NASCAR, Le Mans, Formula 1)
• Brand Collaborations: Collaborate with series marketing managers to develop co-branded initiatives with new and key Ford Performance partners
• Culture & Events: Identify new lifestyle activation opportunities at major motorsport events, car culture gatherings, and industry shows where Ford Performance does not currently show up
• Market Insights: Stay ahead of cultural and lifestyle trends in motorsports, street culture, and youth markets to inform brand decisions.