Manager – Channel Strategy & Development (MBR) at The Goodyear Tire & Rubber Company

New Delhi, delhi, India -

Full Time

Start Date

Immediate

Expiry Date

24 Apr, 26

Salary

0.0

Posted On

25 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Channel Strategy, Commercial Planning, Retail Marketing, Trade Marketing, Performance Management, Market Intelligence, Cross-Functional Collaboration, Campaign Planning, Activation, Retail Experience, Competitive Analysis, ROI Tracking, Retail Visibility, Actionable Plans, Retailer Value Programs, Customer Behavior Mapping, Sales Alignment

Industry

Motor Vehicle Manufacturing

Description

1. Channel Strategy & Commercial Planning Develop the MBR channel strategy, aligned to national priorities and sales objectives. Identify channel gaps, growth opportunities, and competitive threats; build actionable plans. Build and manage channel-specific commercial propositions and MBR retailer value programs. 2. Retail & Trade Marketing for MBR Create the MBR retail visibility and activation blueprint (signage, POSM, planogram standards, retail experience). Lead end-to-end planning of MBR-focused campaigns, including ATL/BTL integration Design and execute shop activation playbooks, new outlet onboarding kits, and periodic refresh programs. 3. Performance Management & Scorecards Develop and own the MBR performance measurement framework, including coverage, throughput, penetration, and other relevant metrics. Track ROI for trade marketing spends, schemes, and activations; recommend optimization actions. 4. Market & Competitive Intelligence Build a structured intelligence framework for MBR: competitor pricing, schemes, service offerings, retail formats, and execution quality. Map the MBR universe — size, segmentation, retailer economics, customer purchase behavior — to refine strategy. 5. Cross-Functional Collaboration Act as the primary link between Channel Strategy, Sales, Marketing and Agencies for all MBR initiatives. Align regional CDMs and Sales teams on quarterly priorities, commercial constructs, and activation calendars. Ensure flawless execution of initiatives and continuous feedback loops from the field. #LI-DD1 Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to Goodyear.com. Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law. At Goodyear, we make life's connections easier every day. People around the world count on us to get them where they need to go, now and into the future. But our relentless pursuit of forward motion doesn't just keep the world moving. It shapes a workplace that celebrates our different talents, experiences, and culture. It inspires us to continue developing our skills and encourages our career moves all while keeping us focused on building a better future for our associates, our business, and the planet. Come discover the opportunities ahead with Team Goodyear. Working at Goodyear A true member of the Goodyear hiring team will always interview candidates in-person or over the phone before extending any job offers. Candidates are never asked to download software, provide financial information or send payment as part of the employment process. Goodyear is committed to providing a website that is accessible to the widest possible audience, regardless of technology or ability. If you need reasonable accommodation to complete the online application, or any other part of the employment process, please call the Goodyear Candidate Care Line at 330.796.4500. When contacting us, please provide your name, telephone number, and email address, along with a description of your request for accommodation. Click here for more information about Equal Opportunity laws and here for related information. Reasonable workplace accommodations are considered on a case-by-case basis. Please note that only those inquiries concerning a request for a reasonable workplace accommodation will be responded to. Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regards to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Click here for more information about Equal Opportunity laws and here for related information. See Goodyear's EEO & Affirmative Action Policy Affirmation here. Notice: Federal law requires Goodyear to verify the identity and employment eligibility of all persons hired to work in the United States. Goodyear will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. See posters below for details. 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Responsibilities

The Manager – Channel Strategy & Development will develop the MBR channel strategy and manage channel-specific commercial propositions. They will also lead retail marketing initiatives and performance management for MBR.