Manager, Consumer Marketing

at  Pacific National Exhibition

Job Description:

WHO WE ARE

The PNE is an iconic institution in BC, famous for bringing generations of people together to celebrate and build memories. This 115-year non-profit organization has an annual operating budget of $75 million dollars and attracts over 3M visitors to our events and to the site. The PNE produces play, hosts play, is a place for play and most importantly we play for good. The PNE has four revenue streams and three corporate/business streams.

Revenue Streams

• Fairs & Festivals
• Playland & Fright Nights
• Year-Round Client Events
• Ticketing Services

Corporate/Business Streams

• Corporate including office of the president, people & culture, finance, communications & community relations
• Facility sales & group sales, partnerships (B2B)
• Parks & facilities

At the PNE, we strive to create an environment that reflects our organization’s core values: Enthusiasm, Excellence and Evolution. With a focus on these core values, we are committed to bringing joy to our guests, our employees and our community through our mission to “Deliver Memorable Experiences”.
The PNE is a matrixed organization that serves four business streams and multiple departments. The PNE’s Sales, Marketing & Business Development Department oversees the company’s marketing, communications, community engagement, corporate partnerships, group sales, facility sales, business development and ticketing services for all departments and business units.

Manager, Consumer Marketing is a leadership position that reports to the Director, Marketing and has direct accountability in managing, tracking, adapting all marketing campaigns to deliver the organizational targets. Primary focus is on delivering the campaigns for the PNE consumer brands but supports the Manager, Brand on all corporate/business brand marketing initiatives.

Leads Team

• Models the PNE’s core values while demonstrating respect and kindness; is accountable to performance; and fosters collaboration.
• Gives clear direction and required support to achieve business targets and outcomes.
• Monitors team progress on objectives and clears barriers to success.
• Leads the delivery of marketing campaigns with a project management mindset, a strong attention to timelines and details.
• Drives campaigns optimal performance and adjusts marketing effectiveness based on data.
• Champions an inclusive and collaborative working environment.

Leads the Business

• Leads and manages marketing strategies to maximize attendance and engagement, drive brand awareness, and achieve event targets.
• Leads and optimizes all marketing channels to connect our products to customers including:
• digital marketing and technology platforms
• traditional media such as print, broadcast, direct mail, and outdoor advertising marketing initiatives
• marketing promotions initiatives including but not limited to street team, loyalty programs, contests/giveaways and ticketing collaborations.
• Develops project management plans and manages deliverables and reports outcomes for all campaigns for all brands.
• Develops pricing and discounting strategies in alignment to industry best practices and competitor pricing.
• Overseas marketing research programs and communicates insights & results.
• Supports Manager, Brand in delivering corporate and business marketing initiatives