Manager, Consumer Marketing, SEA at Mastercard

Singapore, , Singapore -

Full Time

Start Date

Immediate

Expiry Date

14 Oct, 26

Salary

0.0

Posted On

16 Jul, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Consumer Marketing, Digital Strategy, Social Media Planning, Search Engine Marketing, Search Engine Optimization, Content Marketing, Programmatic Advertising, Data Analysis, Agency Management, Budget Tracking, Stakeholder Management, Presentation Skills, Project Management, B2C Marketing, B2B2C Marketing, Campaign Optimization

Industry

IT Services and IT Consulting

Description

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Manager, Consumer Marketing, SEA The SEA Consumer Marketing team is responsible for : • Developing and communicating compelling consumer value propositions to drive emotional and functional differentiation for key segments • Building and fulfilling our brand promise through the development and delivery of global / regional marketing programs • Developing and executing strategies to engage consumers, with a heavy focus on social / digital, in order to drive business results The role of Manager Marketing, SEA will focus on : - Executes marketing strategies, activities, and events (includes advertising, promotions, sponsorships, trade shows, webinars, websites) by helping to plan agendas, determining logistical requirements, etc. - Supports development of creative content for application in marketing strategies, including thought leadership content and communication of subject matter expertise, using established parameters - Tracks budget for marketing programs, and raises awareness when programs are not on track against budget - Analyzes campaign performance using specified measures and evaluation metrics - Actively participates in customer meetings / RFPs requiring marketing solutions - Leads agency relationships – creative, media, PR, Comms, Events - Manages Mastercard platforms – websites, campaign landing pages and priceless - Leverages sponsorship assets to drive value with customers and cardholders. Executes campaigns - Responsible for driving adherence to compliance in conjunction with Mastercard’s sponsorship assets. All About You - Are you forward thinking beyond the task at hand to ensure solutions are rooted in business drivers? - Are you excited by pioneering new commercial opportunities and confident when overcoming challenges? - Are you curious to implement new marketing innovation in a B2C and B2B2C capacity? - Solutions oriented, quick thinker, proactive, highly collaborative – Proven track record of planning, developing, launching and optimizing digital and social media plans – Proven track record with expert knowledge and experience with search engine marketing/optimization, social media platforms and user behavior/nuances, content marketing, mobile advertising and marketing, and audience buying through programmatic open exchanges and private marketplace. - Ability to gather and analyze data from a variety of sources and act on findings – Strong Presentation skills, including the ability to lead discussions that will result in effective, cutting edge marketing plans – Proven track record in managing multiple projects, setting priorities and meeting deadlines in a fast-paced environment - Proven ability to influence cross-functional teams to execute on goals – Has personally managed and executed large-scale marketing and media programs by going beyond conventional executions and delivering best in class plans across multiple - Experience working on projects that require collaborating with multiple internal and external stakeholders - Demonstrated comfort conducting various analyses and choosing best program to utilize, e.g., Microsoft Excel, Access, SPSS - Demonstrated ability to standardize collected data and draw out preliminary insights - Experience developing presentations by creating content and articulating a story with a clear point of view Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: Abide by Mastercard’s security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines. Everyone wants easier ways to pay; we invent them. Checkout lines are slow; we speed them along. Merchants want more sales; we give them data and insights. People need financial access; we connect them. Corporate purchasing is complicated; we make it simple. Commuters are busy; we speed them on their way. Governments need greater efficiencies; we help create them. Small businesses are virtual; we give them access to a world of buyers. Retailers want to fight fraud; we provide the tools.

Responsibilities

The role involves executing consumer marketing strategies, managing agency relationships, and overseeing digital platforms to drive brand differentiation. It also requires tracking budgets, analyzing campaign performance, and leveraging sponsorship assets to create value for customers.