Manager, Consumer & Shopper Experience Planning, Authentic Tea House at The Coca-Cola Company

Hong Kong, Hong Kong Island, Hong Kong S.A.R. -

Full Time

Start Date

Immediate

Expiry Date

22 Dec, 25

Salary

0.0

Posted On

23 Sep, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Development, Digital Marketing Optimization, Market Segment Analysis, Media Planning, Strategic Digital Marketing

Industry

Food and Beverage Services

Description

Location(s): Hong Kong City/Cities: Quarry Bay, Hong Kong Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: November 7, 2025 Shift: Job Description Summary: It is a Brand Manager role, responsible for Authentic Tea House (淳茶舍), located in Hong Kong. Elevate your marketing career with The Coca-Cola Company as a Manager in Integrated Marketing Experience We're not just the beverage industry giant; we're also a forerunner in building robust brand presences across all media connection points. Here, your expertise in digital strategies, media execution, and brand perception management will be pivotal in augmenting our expansive brand portfolio and driving business growth. We are seeking a forward-thinking candidate who thrives in the analysis of media consumption, optimization of marketing investments, and who is driven to innovate in the digital space. What You'll Do for Us: Support the crafting and execution of our marketing strategies for Authentic Tea House and portfolio activations, ensuring they resonate across all consumer connection points. Leverage data analytics to enhance marketing efficiency across media channels, especially to drive close loops. Drive effective marketing initiatives, working closely with brand teams, commercial partners, franchise team and external partners. Conduct competitive analysis, continuously adapting strategies to sustain a leading edge in our marketing efforts. Design and manage targeted content for campaigns and customer activations, overseeing the commercialization process for product launches. Keep a stringent watch over the marketing budget, ensuring optimal expenditure and ROI on marketing initiatives. Requirement & Qualifications: Bachelor's degree in Marketing or related field. 6+ years experience in driving innovative marketing improvements, balancing immediate & long-term priorities. Capability to execute and deliver quantifiable results, with a knack for importing and exporting good ideas that contribute to business development. Skilled in developing strategic branding positions and nurturing customer relationships while balancing financial and marketing analytics. Experience in portfolio management and revenue management (understanding OBPPC) Proficient in utilizing marketing assets and strategic partnerships to bolster connections with customers and consumers. What We'll Do for You: Provide an exciting opportunity to lead digital initiatives and campaigns that make a profound impact on our brands' presence and market share. Support continuous professional development by encouraging innovation and leveraging insights to fuel your marketing strategies. Offer an environment where your creativity can be honed, creating compelling content and campaigns that captivate our customers and consumers alike. Skills: Brand Development, Digital Marketing Optimization, Market Segment Analysis, Media Planning, Strategic Digital Marketing Skills: Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company. This includes supporting the financial and personal well-being of our employees. Learn more about our benefits. We empower each and every one of our employees across the globe to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences. Learn how we provide support and clarity on defining your own career so you can thrive. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive.

Responsibilities

The Manager will support the crafting and execution of marketing strategies for Authentic Tea House, ensuring they resonate across all consumer connection points. The role involves leveraging data analytics to enhance marketing efficiency and driving effective marketing initiatives in collaboration with various teams.