Would you like to join a global, growing company that innovates for a more sustainable tomorrow? UPM could be the team for you. We are frontrunners in developing renewable alternatives to fossil-based materials. Besides enabling both businesses and consumers make more sustainable choices, we strive to create a positive UPM experience for all our employees around the world. We live by our values – trust and be trusted, achieve together, renew with courage. Join us in creating a future beyond fossils!
We are now looking for a Manager, Content & Campaign to join our Marketing, Sustainability and Communications team. The primary location of the position is Helsinki, Finland. The position is a one-year fixed term contract.
Greetings from your future manager
Are you looking for a career opportunity in marketing and interested in an international working environment with endless opportunities for development? We are looking for a passionate and driven person to join our dynamic global team. UPM is a responsible company and we believe in the power of purpose and meaningful work. We strive to create an environment where you can feel proud of your impact, grow with confidence, and contribute to a sustainable future. – Matilda Rosti, Director, Marketing, Global

What you will do

• Develop and oversee the implementation of content and campaign plans in close collaboration with global and regional marketing teams, aligned with annual strategic focus areas
• Plan and execute global brand campaigns to increase brand awareness and establish market positioning, with a focus on direct customers
• Create, adapt, and optimize content for diverse global channels, ensuring consistency and relevance across all platforms
• Define clear campaign goals, KPIs and processes to measure the business impact of activities in collaboration with global and regional marketing
• Lead customer journey mapping initiatives and maintain any subsequent processes, to improve content effectiveness and enhance content engagement across all regions
• Define and implement global channel strategies, including social media, to support business objectives and audience growth
• Oversee global media content development and manage global media contracts to ensure alignment with brand and marketing goals

Who you are

• You have 5+ years of work experience with a focus on digital marketing and/or content creation and campaign planning or similar
• You have a bachelor’s degree in a relevant field, such as marketing, business administration or communications
• You have a good understanding of global campaign and content planning and experience in creating and customizing multi-channel digital content. Strong experience in managing large projects with many internal and external stakeholders is a plus. Understanding and experience of customer journey mapping, especially in digital environments is an asset
• You are comfortable working in a complex global matrix organization and in a global virtual team across multiple time zones
• You are familiar with lead generation & nurturing, inbound marketing and social media content development strategies
• You’re comfortable using Adobe and /or Canva tools for content creation. Experience in CRM tools (Salesforce or similar) is an asset
• You have motivated, proactive and result-orientated way of working. You enjoy working in a team
• You are fluent in spoken and written English, other languages are an asset
• Capability to travel is required

This is what we offer for you

• A meaningful job – We are innovative creators. Join us as we renew the everyday
• A caring community – Our company is built on strong values and a shared commitment. We care about each other and about having a positive work-life balance.
• Development opportunities – We support your career development. As an international, multi-business organization, we offer lots of opportunities for personal growth.
• Responsible employer – We are committed to ambitious, science-based sustainability targets in all areas, from climate change to biodiversity. We foster diversity and inclusivity, offering a work environment where you can be yourself.

Learn about our
Rewarding
and our
Ways of working
Additional information
For more information, please contact Matilda Rosti, Director, Marketing, Global
matilda.rosti@upmraflatac.com
or tel. +358505822325 on May 16, 10:00-12:00 or May 20, 12:00-14:00.
Please apply and attach your CV and Cover Letter by May 25, 2025. Please notice that we will go through the applications already during the application period and may invite candidates for interviews already before the end of the application period.
For support with submitting your application, please contact the HR Service Center at
careers@upm.com
or tel. +358204146600.
A security background check may be performed for those selected to UPM positions, in accordance with the company recruitment guidelines and the Security Clearance Act 726/2014.
UPM Raflatac
UPM Raflatac offers high-quality self-adhesive paper and film products including label materials, graphics solutions and removable self-adhesive products. We operate 14 factories and deliver our innovative and sustainable products through our global network of distribution terminals. We are one of UPM’s growth businesses and employ around 3,200 people. Our sales reached almost EUR 1,6 billion (USD 1,7 billion) in 2024.
Read more:
upmraflatac.com
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• Develop and oversee the implementation of content and campaign plans in close collaboration with global and regional marketing teams, aligned with annual strategic focus areas
• Plan and execute global brand campaigns to increase brand awareness and establish market positioning, with a focus on direct customers
• Create, adapt, and optimize content for diverse global channels, ensuring consistency and relevance across all platforms
• Define clear campaign goals, KPIs and processes to measure the business impact of activities in collaboration with global and regional marketing
• Lead customer journey mapping initiatives and maintain any subsequent processes, to improve content effectiveness and enhance content engagement across all regions
• Define and implement global channel strategies, including social media, to support business objectives and audience growth
• Oversee global media content development and manage global media contracts to ensure alignment with brand and marketing goal