Manager, Content Marketing at Procure Analytics

Atlanta, Georgia, United States -

Full Time

Start Date

Immediate

Expiry Date

26 Apr, 26

Salary

0.0

Posted On

27 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content Strategy, B2B Writing, Demand Generation, Editorial Planning, Audience Insights, Messaging, Collaboration, Content Development, Data Analysis, Sales Support, Email Campaigns, Social Media, PowerPoint, SEO, CRM Tools, Complex Topics

Industry

Business Consulting and Services

Description

Description We’re looking for a Content Marketing Manager to own the strategy and execution of content that drives demand generation, supports business development, and strengthens our brand with enterprise buyers. This role is ideal for a strong B2B writer and strategist who enjoys turning complex ideas into clear, compelling stories — from white papers and case studies to email campaigns, landing pages, and sales presentations. You’ll report directly to the VP of Marketing and play a visible role in shaping how our story shows up across marketing and sales. What You’ll Own Content strategy and editorial planning aligned to demand generation goals Development of high-impact B2B content across the full funnel Audience insights and messaging that resonate with business decision-makers Content support for business development and sales efforts Collaboration with internal stakeholders to translate ideas into compelling narratives What You’ll Create White papers and thought leadership pieces Customer case studies and success stories Blog posts and long-form articles Email and landing page copy for demand generation campaigns Social media content to amplify campaigns and thought leadership Messaging and narrative content for business development pitch decks How You’ll Work Partner closely with Marketing, Sales, and Business Development Interview subject-matter experts and synthesize complex topics into clear stories Manage content workflows from idea through execution Use data and performance insights to refine messaging and content strategy Tools you’ll use: Pardot, Salesforce, Google Analytics, WordPress (or similar CMS) What Success Looks Like: Demand generation content that supports pipeline growth Strong adoption of content by sales and business development teams Clear, consistent messaging across channels Content that engages target audiences and supports campaign performance Requirements Required 3–6 years of B2B content marketing experience Proven experience writing business white papers and case studies Strong long-form and short-form writing skills Experience supporting demand generation campaigns Ability to develop clear narratives and structure messaging for presentations Comfort working in PowerPoint to support story flow and messaging (design not required) Nice to Have Experience with complex or technical subject matter Familiarity with marketing automation and CRM tools SEO and content performance analysis experience #LI-JC1

Responsibilities

The Content Marketing Manager will own the strategy and execution of content that drives demand generation and supports business development. This role involves creating high-impact B2B content and collaborating with internal stakeholders to translate ideas into compelling narratives.