Manager, Content Strategy and Field Marketing at TailorMed

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

10 Apr, 26

Salary

0.0

Posted On

11 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content Strategy, Field Marketing, Lead Generation, Storytelling, Creative Direction, Organizational Skills, Cross-Functional Leadership, SaaS, Healthcare Technology, Event Management, Data Analysis, HubSpot, Salesforce, Gong, Writing, Editing

Industry

Hospitals and Health Care

Description

Join Us at TailorMed – Transforming Healthcare Affordability Awarded Best in Class in Health Equity 2025 At TailorMed, we’re on a mission to eliminate barriers across the entire medication journey - from affordability to access and adherence. As a pioneering force in healthcare, we’re building a new category that transforms how patients, providers, pharmacies, life sciences, and payers collaborate to ensure every patient receives the treatment they need without delay. Our enterprise solution streamlines the full lifecycle of patient support programs, reducing the cost of care and driving better outcomes. With the nation's largest Affordability Network - deployed across 800+ hospitals, 1,300 clinics, and 650 pharmacies - we’re reshaping healthcare with innovative automation and industry-leading partnerships. If you’re passionate about making healthcare more accessible and impactful, we’d love to have you on our team. Join us and help redefine what’s possible. Learn more at tailormed.co. The Role We’re looking for a versatile marketing manager who thrives at the intersection of storytelling and activation. As the Manager, Content Strategy & Field Marketing, you’ll shape TailorMed’s content strategy and bring it to life across relevant channels — from thought leadership and webinars to high-impact events and campaigns that drive engagement, leads, and pipeline. This role is equal parts strategist and doer — someone who can craft the story, guide the creative vision, and bring assets to market through powerful experiences that strengthen our brand and drive measurable results. “You won’t be the day-to-day designer, but you’ll help direct the creative process — setting the narrative, overseeing execution with contract designers, and ensuring every asset reflects a cohesive, on-brand story.” Responsibilities Content Strategy & Creation Develop and own a cohesive content strategy that aligns with TailorMed’s go-to-market priorities. Work with the marketing leadership team to identify relevant and compelling “stories” that we want to evangelize around events and conferences. Plan and execute persona-based content for every stage of the buyer journey — e.g., solution briefs, case studies, campaign assets, thought leadership articles, and sales enablement materials. Write and edit compelling copy that distills complex ideas into clear, engaging narratives. Partner with Product Marketing, Sales, and external designers/agencies to ensure consistent messaging and visual alignment across web, email, print and social. Oversee creative execution (not design it yourself) — provide feedback, ensure brand consistency, and manage production and print workflows.. Build a content calendar, manage workflows, and track performance through engagement and pipeline metrics. Field Marketing & Events Own the execution for TailorMed’s participation in conferences, trade shows, and hosted events. Manage pre-event planning, logistics, creative assets, and onsite engagement. Develop pre-, during and post-event content strategy to maximize lead generation and ROI. Partner with Sales to ensure tight alignment and follow-through from event to opportunity. Track, analyze, and report event performance metrics and insights. Measurement & Optimization Define KPIs for content and event programs; measure effectiveness against pipeline and MQL goals. Continuously test, learn, and optimize based on data and feedback. Requirements 4–6 years of B2B marketing experience, ideally in SaaS or healthcare technology. Proven experience in both content strategy and field marketing / lead generation. Strong creative sensibility and ability to provide strategic design direction (Figma familiarity a plus). Exceptional writing and storytelling skills — able to shape narratives and lead creative execution. Strong organizational skills and experience leading cross-functional initiatives. Comfort working in fast-paced, high-growth environments and managing multiple priorities. Familiarity with HubSpot, Gong, Salesforce, and/or event management tools is a plus. What We Offer Competitive salary + equity Premium medical, dental, and vision insurance plans, a wide range of voluntary and supplemental benefits, and 24/7 benefits access and support - all effective from your first day of work 401(k) plan with a 4% employer match Paid holidays, vacation, and sick leave Six weeks of paid parental leave Company-paid life insurance New MacBook, plus all of the equipment and technology you’ll need to be successful in your role

Responsibilities

The Manager, Content Strategy & Field Marketing will develop and own a cohesive content strategy while executing TailorMed’s participation in events and conferences. This role involves crafting narratives, overseeing creative execution, and maximizing lead generation through effective content strategies.