THE OPPORTUNITY:

Avantor is looking for a strategic and results-driven Manager, Content Strategy to join the Digital Marketing Operations organization. The successful candidate will lead and scale our content initiatives across the customer lifecycle.
This role is full-time, USA- Remote.

MINIMUM EDUCATION REQUIREMENT:

• Bachelor’s degree

PREFERRED EXPERIENCE

• B2B SaaS, e-commerce and/ or content-led growth environments.
• UX writing, conversion copywriting and/ or accessibility best practices.
• Content localization, personalization and/ or audience segmentation strategies.
• Working with creative teams, designers, and performance marketers.

• Manage and develop a team of content strategists, ensuring they are aligned with departmental and business priorities.
• Create a culture of excellence, mentoring team members on content quality, voice consistency, SEO optimization, and performance metrics.
• Forecast resourcing needs and build scalable processes to manage workload, capacity, and delivery timelines.
• Define multi-channel content strategies that support key business priorities, product launches, and campaigns.
• Partner with Brand, Performance Marketing, and Product teams to align messaging and deliver content that enhances the customer journey.
• Oversee content mapping to audience segments and personas, identifying content gaps and high-value opportunities using market and behavioral insights.
• Lead content governance and editorial standards, ensuring consistency, accessibility, and localization practices across all content.
• Own the content roadmap, editorial calendar, and project pipeline, coordinating with stakeholders across departments.
• Establish KPIs and performance frameworks to track content effectiveness across channels.
• Conduct quarterly content audits to assess quality, alignment, and return on investment (ROI)