Manager, CRM & Email Platform at Warner Bros. Discovery

Atlanta, Georgia, United States -

Full Time

Start Date

Immediate

Expiry Date

01 May, 26

Salary

169000.0

Posted On

31 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

ESP Platform Management, System Maintenance, Data Ingestion, Data Integrity, Cross-Functional Collaboration, Email Deliverability, Compliance (CAN-SPAM, GDPR), Domain Reputation Management, Performance Reporting, Workflow Automation, Issue Resolution, Training And Enablement, ESP Expertise, Technical Acumen, Root Cause Analysis, Communication

Industry

Entertainment Providers

Description

Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN. To see what it’s like to work at CNN, follow @WBDLife on Instagram and X! Manager, CRM & Email Platform Your New Role… We are CNN. The world's most essential and engaging source of digital news. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place. CNN is looking for a Manager, CRM & Email Platform to ensure the health, scalability, and performance of our marketing, transactional, and editorial email programs. This role will oversee everything from domain and mailbox management to deliverability monitoring and data integrity — while helping our teams make the most of the systems (including our ESP) that power our email products. The ideal candidate combines operational excellence with product sensibilities — someone who can translate business goals into platform solutions, improve reliability and efficiency, and guide teams in using email as a key engagement and growth channel. The ideal candidate will possess a robust background in email operations, possess a strong technical acumen, be detail-oriented, and thrive in a fast-paced, growth-oriented environment. Your Role Accountabilities… ESP Platform and Systems Management: Work closely with our ESP vendor and other technical partners to oversee system maintenance, integrations, and new feature rollouts, ensuring we take full advantage of platform capabilities to support marketing and editorial objectives. Data Ingestion, Maintenance and Integrity: Partner with ESP technical teams and internal data engineers to ensure accurate and reliable data flows between systems, maintain high data quality, and enable consistent audience segmentation. Establish ongoing monitoring and audit processes to safeguard data integrity. Cross-Functional Collaboration: Work closely with product, marketing, engineering, data & analytics teams to align email operations with business priorities, and to ensure our teams are leveraging ESP and data platforms to support our marketing and editorial needs. Email Deliverability & Compliance: Monitor e-mail deliverability performance, maintain proper list hygiene and ensure compliance with CAN-SPAM, GDPR and other email regulations. Maintain Domain Reputation Build process and documentation for scalable domain and mailbox management. Proactively identify and mitigate deliverability issues including blacklistings, spam traps, etc. Performance Reporting and Insights. Track and report key e-mail campaign metrics (delivery, open and click rates) and help marketing and editorial teams use these insights to optimize their campaigns. Continuous Optimization: Stay current with email industry trends, compliance updates, best practices and emerging tools. Identify opportunities to improve efficiency, automate workflows and adopt new ESP features that enhance e-mail engagement and performance. Issue Resolution & Support: Investigate and resolve technical issues, serving as a liaison between our internal teams and our vendor support to ensure timely resolution and minimal disruption. Training & Enablement: Onboard and train team members on all processes and platforms. Educate teams on new ESP features and best practices to maximize platform utilization. Qualifications & Experience… Experience: 5+ years of experience in email operations or system administration, preferably within a subscription-based business or high-growth tech environment. ESP Expertise: Hands-on experience managing and configuring major email marketing platforms (e.g., Zeta Marketing Platform, Salesforce Marketing Cloud, Braze) including automation workflows, triggered campaigns, dynamic content, and integrations. Technical Understanding: Familiarity with email infrastructure, data flows, and delivery best practices (you don’t have to be an engineer, but you can speak their language). Experience with scripting or developing tools to automate tasks and processes is plus. Compliance Knowledge: Solid understanding of CAN-SPAM, GDPR, and other email marketing regulations, as well as email list management and deliverability best practices. Analytical Skills: Ability to analyze data, identify trends, and perform root cause analysis. Communication: Clear and prompt communication with vendors and both technical and non-technical internal stakeholders. Problem-Solving: Proactive and resourceful approach to identifying and resolving technical challenges. How We Get Things Done… This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview. Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law. If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request. In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $91,000.00 - $169,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation. Warner Bros. Discovery, a premier global media and entertainment company, offers audiences the world's most differentiated and complete portfolio of content, brands and franchises across television, film, streaming and gaming. The new company combines WarnerMedia's premium entertainment, sports and news assets with Discovery's leading non-fiction and international entertainment and sports businesses.

Responsibilities

This role is responsible for overseeing the health, scalability, and performance of marketing, transactional, and editorial email programs, including domain and mailbox management, deliverability monitoring, and data integrity. The manager will also work with technical partners to manage the ESP platform, ensure data flows are accurate, and collaborate cross-functionally to align email operations with business goals.