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Manager, CRM Privilege & Engagement TH at CIMB Thailand

Bangkok, Bangkok, Thailand -

Full Time

Start Date

Immediate

Expiry Date

21 Jun, 26

Salary

0.0

Posted On

23 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Crm, Privilege Management, Customer Engagement, Wealth Management, Journey Design, Communication Planning, Customer Profiling, Brand Guideline Adherence, Project Management, Marketing Communication, Customer Experience, Legal Compliance, Revenue Generation, Industry Trend Analysis

Industry

Financial Services

Description

* Design end-to-end journey in offering wealth management products and services both offline and online channels, to follow the brand guideline of marketing perspectives and to deliver a preferable experience to customers, specifically affluent clients. * Initiate and plan all communication ideas and develop compelling approach to create a strong customer value preposition with clearly understand target customer’s profile and behaviors. * Ensure main privileges & seasonal greetings i.e. monthly newsletter eDM, preferred app, microsite, consolidated statement, PF envelope meet in project timeline. * Provide well-prepared brief to Branch Manager, Relationship Manager and Service Call center for each communication materials which lead to increase brand awareness and drive conversion. * Work closely with Marketing Communication Team, Customer Experience Team for all marketing materials including co-ordinate with Legal & Compliance for define T&C of all privileges and promotional campaign. * Manage end-to-end process for marketing plans that effectively convey wealth segment and brand guideline across all channels * Stay update on industry trends, events, new business opportunities and competitive landscape * Manager preferred engagement events for Preferred customers with financial impact on revenue generation

Responsibilities

This role involves designing end-to-end customer journeys for wealth management products across online and offline channels, ensuring alignment with brand guidelines and delivering a preferable experience for affluent clients. The manager will also initiate communication plans, manage privilege fulfillment timelines, and coordinate marketing materials with internal teams and legal compliance.