manager, culture & collaborations at Starbucks Coffee Company

Hong Kong, , China -

Full Time

Start Date

Immediate

Expiry Date

24 Sep, 26

Salary

0.0

Posted On

26 Jun, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Partnerships, Collaboration Management, Strategic Thinking, Account Management, Project Management, Relationship Building, Negotiation, Cross-functional Leadership, Market Trend Analysis, Storytelling, Budget Management, Vendor Management

Industry

Retail

Description

Job Title: manager, culture & collaborations Reports to: senior manager, culture & collaboration Job Location: Hong Kong Support Center Now Brewing – manager, culture & collaborations ! #tobeapartner Job Summary This role contributes to the success of Starbucks Asia Pacific by playing a critical role in shaping and leading regional partnership strategies that strengthen brand relevance, deepen cultural connection, and drive meaningful business impact across our licensed markets. We’re looking for a strategic, relationship-driven, and culturally connected leader with strong partnership and collaboration management instincts who can identify and develop impactful opportunities across brands, individuals, creators, and platforms. You will oversee the regional culture and collaborations pipeline while leading cross-functional partnership execution that brings compelling experiences and storytelling to life. Key Responsibilities • Develop and lead the regional culture and collaborations strategy, building a pipeline of brands, individuals, creators, and platforms that strengthen brand affinity and cultural relevance. • Oversee partnership opportunities across merchandise collaborations, sponsorships, events, campaigns, and strategic brand partnerships from concept through execution. • Define partnership strategy, campaign narrative/thematics, and activation approach for collaboration programs while ensuring alignment with broader brand and business objectives. • Lead account and relationship management with all culture and collaboration third parties, with a particular focus on priority and high-profile partnership accounts. • Partner closely with internal creative, marketing, digital, category, communications, and operations teams to bring collaboration programs and experiences to market with excellence. • Manage external agencies and vendors supporting partnership design, production, merchandise development, creative execution, and activation delivery. • Develop strategic briefs and partnership frameworks that align internal stakeholders and external partners around objectives, deliverables, timelines, and success metrics. • Oversee partnership negotiations, timelines, budgets, approvals, and executional standards across multiple concurrent collaboration initiatives. • Monitor market, customer, cultural, and competitive trends to identify emerging opportunities and continuously evolve the regional culture and collaborations strategy. • Analyze partnership and collaboration performance, synthesizing insights into recommendations that improve future effectiveness and brand impact. Required Experience • 7-10+ years of experience in brand partnerships, collaborations, sponsorships, integrated marketing, business development, or related disciplines—preferably within retail, consumer brands, lifestyle, entertainment, fashion, or food & beverage industries. • Demonstrated experience developing and managing strategic partnerships, collaborations, sponsorships, or co-branded campaigns. • Experience leading cross-functional teams and partnering closely with creative, production, and marketing organizations to bring programs to life. • Experience managing external creative, production, merchandise, or experiential vendors and agencies. • Proven people leadership experience with the ability to coach and inspire teams. Required Skills & Competencies • Strong account management and relationship-building skills with experience managing senior external stakeholders and key partnership accounts. • Strong strategic thinking capabilities with the ability to identify culturally relevant opportunities that drive business and brand impact. • Excellent project management and organizational skills with the ability to manage multiple high-profile initiatives simultaneously. • Strong communication, presentation, and negotiation skills with the ability to influence cross-functional stakeholders and external partners. • Passion for culture, storytelling, partnerships, and building meaningful brand experiences that resonate with customers. Our Promise • Our partner promise: Bridge to a better future • Our customer promise: Serve the world's finest coffee with a moment of connection • Our farmer promise: Ensure the future of coffee for all • Our community promise: Contribute positively • Our environmental promise: Give more than we take • Our shareholder promise: Generate long-term returns Let us give you the opportunity to be part of something bigger than yourself. It is time for you #tobeapartner. Apply today! All partners (employees) and applicants will be treated fairly, without regard to gender, race, color, national origin, citizenship, religion, age, physical or mental disability, sexual orientation, marital/family status, gender identity or other factors protected by law. We have zero tolerance for any type of discrimination or harassment based on the foregoing.

Responsibilities

Develop and lead the regional culture and collaborations strategy to strengthen brand relevance across licensed markets. Oversee the end-to-end execution of partnerships involving brands, creators, and platforms, including merchandise and events.