Manager, Data Science, Marketing Analytics at Match Group

Dallas, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

15 Jun, 26

Salary

0.0

Posted On

17 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

SQL, Data Wrangling, Statistics, Econometric Modeling, A/B Testing, Marketing Responsiveness Analysis, Business Performance Analysis, Marketing Mix Models (MMM), Experimental Design, Python, BI Concepts, Data Pipeline Orchestration, Dashboard Creation, Marketing KPIs, Growth Experiments, Ad-hoc Analysis

Industry

Software Development

Description

At Match Group, we help millions of singles find meaningful relationships through our diverse portfolio of brands, including Match, Hinge, OkCupid, Plenty of Fish, and more. With a presence in over 190 countries, our reach is expansive-and growing fast. We're driven by a shared mission: to spark connections that transform lives. From behavioral science to machine learning, we apply deep thinking and innovative approaches to the complex dynamics of human connection. The Team: Match Group’s Analytics Team is looking for a Manager, Data Science with expertise in Marketing Analytics. Our analytics team serves the entire MG portfolio, acting as a center of excellence to standardize how we measure marketing performance across all our global brands, including industry leading names like Tinder and Hinge. We develop a deep understanding of the business and its data and establish close working relationships with all teams—including Product, Marketing, Engineering, and Finance—so that we can provide recommendations and make proposals regarding prioritization of initiatives, marketing investments, A/B tests, and company performance. As a data scientist in this role, you will partner with Marketing teams at each of our BUs, providing support through advanced marketing measurement techniques, A/B test design and analysis, and data-driven insights through ad-hoc analyses, presentations, and automated reports and dashboards. This role will require extensive experience with SQL, data wrangling, statistics, econometric modeling, and A/B testing, as well as the ability to work in cross-functional teams to drive actionable insights. Experience with user growth and acquisition across multi-brand consumer products is a plus. When it comes to dating, the connection starts online, but the real magic happens once you meet in real life. We think the same is true for creating the best platforms, so we work together IRL in our Vancouver office three days a week. \n How you’ll make an impact: Master and be responsible for analyzing marketing responsiveness and business performance. Build industry leading models to better understand the impact of our marketing investments and strategy. Find the “story” in the data and communicate insights and opportunities with executives and other internal teams. Perform ongoing ad-hoc analyses to evaluate the efficiency of our marketing spend, build reporting infrastructure, and assist in making budgeting recommendations to optimize growth. Integrate captured event data with other customer data sources, such as surveys, ad publishers, and app store data. Support reporting and business intelligence needs of the entire Marketing team. We may be a Match if: 5+ years of relevant experience in analytics or data science. Experience building Marketing Mix Models (MMM) and other marketing measurement techniques Ability to think objectively and interpret meaningful themes from quantitative and qualitative data Ability to build constructive and effective relationships with a broad and diverse group of business partners Ability to execute complex analytics projects where you have to determine salient questions in a complex ecosystem and present action-oriented conclusions Proficiency with SQL required Strong coding capabilities, preferably in Python. Familiarity with BI concepts and tools, including data pipeline orchestration and dashboard creation Knowledge of statistics, specifically experimental design and analysis Proficiency in Microsoft Excel and Microsoft PowerPoint (or equivalents). Familiarity with common marketing KPIs, metrics, and growth experiments \n Why Match Group? Our mission is simple – to help people find love and happiness! We love our employees too and understand the importance of all life's milestones. Here are some of the benefits we are proud to offer: Mind & Body – Medical, mental health, and wellness benefits to support your overall health and well-being Financial Wellness – Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security Unplug – Generous PTO and 14 paid holidays so you can unplug Career – Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work Family – Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts Company Gatherings – We host fun happy hours and company events where our employees get to know each other and build a sense of connection and belonging! We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic. Period. If you require a reasonable accommodation to participate in the hiring process — such as during pre-employment testing or interviews — please indicate this by selecting “Yes” in the accommodation request field. We’ll reach out to discuss your needs if you're selected for the interview stage. #Match

Responsibilities

The manager will be responsible for analyzing marketing responsiveness and overall business performance, building industry-leading models to assess marketing investment impact, and communicating data-driven insights and opportunities to executives and internal teams. This includes performing ad-hoc analyses to evaluate marketing spend efficiency and assisting with budgeting recommendations.