Manager, Demand Generation at Apple

Sunnyvale, California, United States -

Full Time

Start Date

Immediate

Expiry Date

06 Jan, 26

Salary

0.0

Posted On

08 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Demand Generation, B2B Marketing, Customer Expansion, Digital Campaigns, Data Integrity, Analytical Skills, Collaboration, Leadership, AI Technologies, Marketing Operations, Retention, Acquisition, Sales, Customer Success, Performance Management, Experiment-Based Decision Making

Industry

Computers and Electronics Manufacturing

Description

Imagine what you can do here. At Claris, an Apple company, we’re on a mission to empower problem solvers around the world. Our products have been trusted for over 40 years to help businesses, schools, and organizations create powerful custom apps that drive digital transformation. With Claris FileMaker and our rapidly expanding platform, we deliver modern, AI-powered tools that make innovation faster, more accessible, and more impactful. At Claris, you’ll be part of a mission-driven team backed by the strength of Apple. We combine the agility of a startup with the impact of a global brand. Y ou’ll have the opportunity to shape the future of low-code and AI-powered software while working with talented colleagues who value creativity, collaboration, and excellence. If you’re ready to make an outsized impact in a fast-changing industry, we’d love to hear from you. DESCRIPTION We’re looking for a strategic and hands-on Manager, Demand Generation to own the full pipeline engine for SMB growth and customer expansion. This leader will design and execute programs that attract, nurture, and convert new customers while also driving retention and expansion within our existing base. The role also oversees Marketing Operations, ensuring seamless lead management, strong data integrity, and clear visibility into performance. MINIMUM QUALIFICATIONS Bachelors Degree in Marketing, Business, Communications or relevant field. 8–12+ years of B2B marketing experience with a strong track record in SMB demand generation and lifecycle/customer marketing. Proven success driving acquisition, retention, and expansion through digital-first campaigns. Knowledge of AI technologies and how to leverage them to improve demand generation and marketing operations. Strong analytical skills with the ability to forecast and tie marketing activities to revenue outcomes. Experience collaborating closely with Product Marketing, Sales, and Customer Success to achieve pipeline goals. 5+ years of people leadership experience and skills to build, coach, and scale a high-performing team. PREFERRED QUALIFICATIONS Excellent interpersonal skills for managing performance and cross-functional collaboration. Experience with Pardot, Salesforce, Adobe Analytics, as well as experiment-based decision making preferred.

Responsibilities

The Manager, Demand Generation will own the full pipeline engine for SMB growth and customer expansion. This role involves designing and executing programs to attract, nurture, and convert new customers while driving retention and expansion within the existing customer base.