Manager - Digital Communications.Marketing at MTN EXTERNAL CAREER SITE

, , Uganda -

Full Time

Start Date

Immediate

Expiry Date

01 Jan, 26

Salary

0.0

Posted On

03 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, SEO, Content Management, Social Media Optimization, Analytics, Project Management, Web Development, Communication Skills, Interpersonal Skills, Content Strategy, Online Advertising, Data Analysis, Customer Insights, Brand Management, Technical Problem Solving, Team Collaboration

Industry

Telecommunications

Description

Main Purpose: The Manager Digital communications plays a key strategic and operational role in defining and enabling MTN digital communications strategy to drive acquisition, retention and brand equity through optimizing the opportunities that the digital environment presents. MTN Uganda Limited is an equal opportunity employer and is seeking to recruit a competent individual to fill the following position. Job Title: Manager – Digital Communications Reports to: Senior Manager – Brand & Communications No. of Vacancies: 1 Context Highly dynamic and fluctuating telecommunications industry Democratized channel Within accepted legal, regulatory and advertising standards Highly competitive market with new and established competitors Fast moving industry Context changes in terms of technology and digital trends Legislative changes Changes in consumer behavior and increasingly young audiences Shortage of skill Key Performance Areas Website and Social Media traffic and engagement performance including Online brand sentiment Growth in usage and revenue of MTN products including digital services Efficient online media execution and digital communication channel campaigns and initiatives ROI on online communication efforts including but not limited to customer usage of the channels and brand recognition as a digital leader Timely execution of online marketing communication initiative as well as reporting and insight generation from Online channels Internal collaboration initiatives and efforts on digital media channels Effective support and enablement of Internal and external partners Timely input, delivery and execution of the Digital Business plan including the annual Online channels & communication plan Effective delivery of digital GTM deliverables including but not limited to tailored solutions like lead generations strategies Timely implementation of New online channels and activities as well as creative leverage of the brand’s online assets Description of Tasks To own and foresee strategy, development and enhancement of the Brand’s website strategy. To create and execute a 360-degree multi-platform communication strategy for the brand’s online channels including but not limited to the Website, Social Media, Online self-service and content platforms To create and support execution of the brand’s social media presence strategy To create and support execution of the brand’s online media advertising strategy To build, Position and leverage the website as the brand’s online hub including measuring and reporting on performance against set KPIs To manage the brand’s Website content strategy as well as its feature enhancement strategy To own, plan and execute the Websites SEO/SEM strategy and also collaborate with internal teams to create landing pages and optimize user experience To profile the brand’s online fan base collecting information including but not limited to personal details, demographics and usage of MTN’s services To plan, execute, measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) To identify trends and insights, and optimize online media spend and performance based on the insights To plan, execute, and measure online experiments and conversion tests for the website and other channels including use of analytics to evaluate end-to-end customer experience across online channels To use Analytics tools to collect, integrate, collate and interpret data from the brand’s digital channels including the website and campaigns to build value creating insights To ensure that content on the brand’s online channels is up to date, relevant and of good quality To own and execute the editorial calendar process for online channels partnering with content stakeholders from PR, marketing, HR, brand, to ensure that content is timely, relevant, fresh, and aligned with key moments and marketing calendars. To conduct regular online channel functionality and content quality audits and implement solutions to identified issues as well as ensure timely resolution of Audit items identified either by Group digital team or the MTN Business risk team To own and foresee execution of the GTM and PR content plan for its digital channels both for strategic themes as well as adhoc campaign needs in all the brand tiers To create and manage a digital content library to store content generated from digital activities for future leverage and reference. To assist and guide marketing segments in defining and executing content plans to support product and service launches as well as campaigns To proactively identify and evaluate emerging technologies with a view to new online communication online tools, channels and execution opportunities To create and enable reports and dashboards for monitoring digital channel activity and performance, and to document Processes and Procedures for activities To own and execute a strategy for using and enhancing online listening tools including but not limited to Radian 6 to create value To work with social media community manager and creative agency to optimize social media posting strategy to grow audience, supported by tracking, measuring, and reporting on social growth and campaign effectiveness. To leverage digital channels to gather insights from customer through polls, surveys and other tools To develop content for digital channels when needed ensuring fluency of language and appropriate delivery of brand objective and messaging To proactively support and work with other members of the digital team in marketing and customer services to build value and a digital culture in MTN and act as the Point of Contact in respect to online channels for external digital stakeholders including Aqua, Creative agency, MTN Group To proactively identify opportunities to collaborate on initiatives and projects with other stakeholders especially the marketing digital team, CEX digital team and the creative agency To contribute to the Business planning process by providing annual plans, targets and initiatives for the brand’s online strategy. Managerial / Supervisory Responsibilities MTN has its internal processes, standards and procedures that must be adhered to All activities must be aligned to the brand’s Vision, Mission and Values There may be constraints/limitations as a result of obligations to work with or through identified vendors and technology Vulnerabilities (control span) MTN has its internal processes, standards and procedures that must be adhered to All activities must be aligned to the brand’s Vision, Mission and Values There may be constraints/limitations as a result of obligations to work with or through identified vendors and technology Education A related university degree, apprenticeship or other higher education qualification. Other Training: Project Management Marketing fundamentals Digital Marketing essentials Work Experience A minimum of 5 years’ experience At least 3 years of working experience in a similar role Proven working experience in digital marketing Experience managing web sites, including optimization, content feature definition, editorial, and implementation. Experience integrating digital and social media efforts into broader media and marketing strategies Experience writing and editing for digital channels, and developing editorial calendars Experience with search engine optimization best practices, search marketing, social media optimization and related analytics Experience in project management/editorial oversight of multichannel communications, digital content management, web development or related field Experience using reporting and analytical tools on data from various sources to build insights. Knowledge: Knowledge of digital marketing and Online Ad Serving tools Solid knowledge of website analytics tools e.g., Google Analytics and online listening tools e.g. Radian 6 Working knowledge of Share point CMS, HTML, CSS, and JavaScript development and constraints Fully at home with social media, CMS management, marketing analytics, and content development Understanding of how to drive traffic through SEM, SEO, and PPC Must have the ability to work under constant deadline pressure and manage multiple projects across multiple business groups. Impeccable writing and editing skills, business technology writing experience, not a jargon expert, but someone who can talk the language of our business Ability to understand complex business and technology themes and translate them into compelling communication messages and content Skills / physical competencies: Ability to see both the “big picture” and on small project details Highly self-motivated and directed Ability to work fast and efficiently Strong interpersonal and communication skills Technical competency and independence Diligent attention to detail, Excellent multi-tasker and project manager Professional and collaborative with excellent English communication skills both oral and written Strong project leadership skills, Ability to work calmly under pressure, multitask and prioritize Highly organized, detail oriented and self-motivating Ability to solve technical problems of varying technical aptitudes Must have the ability to build and work as part of a team, or independently. ABOUT US We at MTN Uganda are a purpose and value-led organization! At MTN Uganda, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, everyday. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood and empowered to live an inspired life. Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA. As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us! Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers and stakeholders with a vision to realise our shared goals. We are delighted that you are considering us as your career partner to make a mark in the world. We look forward to your application! Female Applicants are strongly encouraged to Apply! Note: In compliance to the Data Protection & Privacy Laws of Uganda, MTN Uganda will use your application documents for purposes for which they were intended for

Responsibilities

The Manager of Digital Communications is responsible for defining and enabling the digital communications strategy to drive acquisition, retention, and brand equity. This includes managing the brand's online presence, optimizing digital channels, and executing marketing initiatives.