EXPERIENCE:

• 5 years experience in marketing and fundraising and minimum 3 years leadership experience.
• Bachelor’s degree, MBA preferred or comparable experience.
• Strong knowledge of Canada’s Anti-spam Law (CASL) and privacy legislation.
• Experience developing strategy and implementing digital campaigns that use best practices for email fundraising and online advertising for eCampaigns such as SEM, social media advertising; mobile giving techniques and vendor management.
• Experience with Raiser’s Edge and Engaging Networks an asset.
• Experience in working with multiple stakeholders, clients, vendors, and colleagues.
• Experience in Agile Methodology.

PURPOSE OF POSITION:

To serve as the department’s expert in digital fundraising, working across the department to develop and integrate digital strategies, best practices, and tactics to increase online revenue while boosting donor/participant acquisition and retention.