POSITION OVERVIEW:

The Manager, Digital Marketing Analytics will lead the strategy, execution, and optimization of data-driven insights across our digital advertising programs. This role is critical in shaping how we measure performance, allocate media investments, and optimize campaigns across paid channels including Search (Google Ads), Social (Meta, TikTok), Display (DV360), and Affiliates. You will be a key business partner to Marketing, eCommerce, and Data teams—developing cohesive narratives that inform executive decision-making and campaign-level tactics.
The ideal candidate is both a hands-on technical expert and a strategic thinker with a strong grasp of media measurement, attribution modeling, data architecture, and customer behavior analytics. This role also involves leading a team of analysts and supporting the evolution of our digital analytics capability across platforms, data pipelines, and personalization efforts.

SKILLS:

• Strong analytical, influencing and interpersonal skills
• Organizational skills
• Stakeholder management
• Problem solving, critical thinking, solution-focused approach
• Project and resource management
• Business acumen and basic financial understanding
• Strategic planning

TRAVEL REQUIREMENTS:

• Limited

PHYSICAL REQUIREMENTS:

• Extended Sitting
• Repetitive Tasks

MINIMUM EDUCATION:

• Bachelor’s or Master’s degree in a quantitative field (Business, Engineering, Math, etc.).

MINIMUM YEARS OF WORK EXPERIENCE:

• 5+ years in digital marketing or media analytics, preferably in a retail or eCommerce setting.
• Hands-on experience with SQL (BigQuery preferred); familiarity with R or Python is a strong asset.
• Strong understanding of paid digital channels and platforms, including DV360, Meta Ads, and affiliate networks.
• Proven ability to develop interactive dashboards using Tableau or Google Looker Studio.
• Demonstrated experience with A/B testing, targeting/personalization tools, and campaign tagging best practices.

MINIMUM LEADERSHIP EXPERIENCE:

• 2+ years leading analytics teams with a focus on professional development and strategic impact.

OTHER REQUIREMENTS/ASSETS:

• Experience working in omni-channel retail or large enterprise environments.
• Familiarity with GA4, Adobe Analytics, and clickstream behavioral data.
• Exposure to clean room environments (e.g., Google ADH, LiveRamp).
• Experience in marketing automation platforms (e.g., Salesforce, Unica, Eloqua, Marketo, Adobe).
• Knowledge of Canadian privacy regulations (CASL, PIPEDA).
• Experience with or exposure to Retail Media Networks (e.g., Amazon Advertising, Walmart Connect, Roundel) or retail monetization analytics is an asset.