Manager - Digital Marketing at HEXAWARE

, , India -

Full Time

Start Date

Immediate

Expiry Date

10 Jun, 26

Salary

0.0

Posted On

12 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Seo, Digital Marketing, Strategy, Content Marketing, Technical Seo, Authority Building, Ai-assisted Tools, Semantic Search Optimization, E-e-a-t, Google Analytics, Google Ads, Facebook Ads Manager, Marketing Automation Platforms, Project Management, Analytical Skills, Communication

Industry

IT Services and IT Consulting

Description

Experience: 7 Years to 10 Years Role: SEO (Lead / Manager) – Should be hands on. Job Description: 1. Develop and implement comprehensive SEO strategies to enhance online presence and drive business growth. 2. Collaborate with cross-functional teams to ensure cohesive marketing efforts. 3. Analyze market trends and competitor activities to identify opportunities for innovation. Responsibilities: SEO 1. Define and execute SEO strategy across technical, content, and authority building initiatives 2. Leverage AI-assisted tools for content scalability, semantic search optimization, and performance analysis 3. Optimize for AI-driven search experiences, entity-based SEO, and E-E-A-T 4. Ensure quality control and governance for AI-generated SEO outputs 5. Monitor competitive landscape, market trends, and search algorithm changes 6. Translate business goals into actionable digital strategies and execution plans 7. Analyze market trends and competitor activities to identify growth opportunities 8. Pilot new tools, platforms, and AI capabilities to improve digital effectiveness 9. Drive continuous improvement across people, processes, and platforms Strategy, Innovation, and Continuous Improvement Essential Skills 1. Strong understanding of digital marketing concepts, including SEO, SEM, PPC, social media marketing, content marketing, and email marketing. 2. Proficient in using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation platforms. 3. Excellent analytical skills with the ability to interpret data and derive actionable insights. 4. Strong project management skills with the ability to handle multiple projects simultaneously. 5. Exceptional communication and interpersonal skills. 6. Creative thinking and problem-solving abilities. 7. Ability to work under pressure and meet deadlines. Essential Qualifications 1. Bachelor's degree in Marketing, Business Administration, or a related field. 2. Minimum of 7 years of experience in digital marketing, with at least 2 years in a managerial role. 3. Proven track record of successful digital marketing campaigns and initiatives. 4. Certifications in digital marketing (e.g., Google Analytics, Google Ads, HubSpot) are a plus.

Responsibilities

The role involves developing and executing comprehensive SEO strategies across technical, content, and authority building initiatives to enhance online presence and drive business growth. This includes leveraging AI tools for content scalability and optimizing for modern search experiences like entity-based SEO and E-E-A-T.