Manager- Digital Media Marketing at Titan

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

18 Jul, 26

Salary

0.0

Posted On

19 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Social Media Marketing, Media Planning, Media Buying, Performance Marketing, Google Ads, Meta Ads, TikTok Ads, Programmatic Advertising, Google Analytics, Meta Business Suite, Budget Management, Data-driven Decision Making, Creative Strategy, Vendor Management, ROI Optimization

Industry

Retail

Description

Job Requirements Senior Digital & Social Media Marketing Strategist highly experienced digital and social media marketing expert who can optimize our $5M+ annual digital marketing investment to enhance effectiveness and drive cost efficiencies. This role is pivotal in designing and executing high-impact digital media strategies that maximize brand visibility, engagement, and ROI while ensuring we extract the most value from every dollar spent. Key Responsibilities: Strategic Media Planning & Buying: Develop and optimize paid digital and social media campaigns across platforms (Google, Meta, TikTok, YouTube, Programmatic, etc.) to drive business outcomes. Cost Optimization & Efficiency: Identify opportunities to reduce acquisition costs, improve media buying efficiencies, and drive higher return on ad spend (ROAS). Performance Analytics & Insights: Implement robust tracking and data-driven decision-making to continuously refine campaign performance. Creative & Content Strategy: Work closely with internal and external teams to design high-performing ad creatives tailored for each platform. Agency & Vendor Management: Oversee relationships with media partners, negotiate favorable rates, and ensure transparency in spend allocation. Industry Trends & Innovation: Stay ahead of digital marketing trends, AI-powered optimizations, and platform algorithm changes to keep Tanishq at the forefront of digital advertising. Work Experience Key Qualifications: 8+ years of experience in digital and social media marketing with a strong focus on media planning, buying, and optimization. Proven expertise in managing large-scale budgets ($5M+) with a track record of delivering cost efficiencies and revenue impact. Deep knowledge of Google Ads, Meta Ads, TikTok, Programmatic, and Performance Marketing. Strong analytical skills with experience using Google Analytics, Meta Business Suite, and other marketing analytics tools. Ability to work with creative teams to develop high-performing digital-first content. Experience managing agency/vendor relationships and negotiating media buys.

Responsibilities

The manager will develop and optimize paid digital and social media campaigns to maximize ROI and brand visibility. They are also responsible for managing large-scale budgets, overseeing agency relationships, and implementing data-driven performance analytics.