WHAT WE DO

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

WHO WE ARE

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.

REQUIRED QUALIFICATIONS

• A minimum of a Bachelor’s degree or equivalent
• 5+ years digital content creation experience (agency or client)
• Self-starter with interpersonal, leadership, and teambuilding skills to form relationships and work collaboratively with multiple cross-functional teams and agencies.
• Experience with Salsify, copy approval systems, and measurement tools.
• Understanding of retailer syndication process and how assets flow from content management systems to retailer PDPs.
• Effective time management skills; ability to prioritize, delegate and deliver on-time.
• Able to analyze data from multiple sources to drive insights influencing the development of high impact solutions; able to assess which variables are getting results and link actions to business outcomes.
• Able to use learning tools effectively to support decision making, e.g., A / B testing and experimentation.
• Deep understanding of the integrated marketing experience and the role digital plays in the marketing mix.
• Able to be an effective team leader and willing/eager to work in a hands-on capacity with creative agencies.
• Exceptional writing, communication, presentation, and influence skills, with the ability to clearly articulate and present strategies, recommendations and results to team members and management.

DESIRED QUALIFICATIONS

• People management experience is desired.
  

  LI-SR1

WHAT YOU WILL DO

Executes online and digital marketing programs such as search optimization (paid and natural search), affiliated marketing, social networking, and viral marketing to create “buzz,” drive traffic and generate sales. Gathers and translates ideas into profitable, promotional marketing campaigns. Administers and executes online promotions. Conducts analysis for program effectiveness and uses the findings for market site enhancements and to leverage optimization of all programs. Works with corporate marketing team to maximize existing marketing initiatives and develop new ones.
The Manager, Digital Shelf Optimization is an influential role within the internal U.S. Consumer Experience (CX) Team for Kenvue Consumer Health brands.

KEY RESPONSIBILITIES

• Lead a team of 1 to 3 direct reports to deliver accelerated growth through execution of the end-to-end digital shelf consumer journey.
• Direct reports may include Digital Shelf Optimization Lead(s) and Digital Shelf Syndication Lead(s).
• Help direct reports manage timelines to meet or exceed retailer launch readiness timelines.
• Cultivate talent on the team and help mentor junior talent throughout their Kenvue career.
• Own end-to-end content creation process for Digital Shelf content optimizations, from identifying needs through content development to syndication to retailers.
• Examples of content optimizations may include updating carousel images and enhanced content, conducting SEO refreshes for PDP copy, and creating mobile optimized images.
• Create clear and detailed content briefs to hand off to agency partners to bring digital shelf roadmap to life.
• Oversee retailer syndication process for new product launches and restages to ensure products and assets launch on time with all digital shelf content.
• Prioritize competing needs across brand and retailer asks and help team members prioritize projects.
• Translate brand roadmap to develop digital shelf content strategies for fully coordinated campaigns and content experiences, and the corresponding assets that bring those narratives to life.
• Be expert in retailer requirements and develop scaled approach to deliver best-in-class digital shelf content across retailers.
• Conduct retailer PDP content audits to identify content optimization opportunities and develop a roadmap for future optimizations.
• Focus on increasing retailer content scores to ensure all necessary content is present, which feeds retailer algorithms leading to higher organic rankings.
• Measure impact of content optimizations through A/B testing, AI tools, and analyzing performance metrics such as share of search, conversion rate, and organic traffic.
• Continually assess real-time digital performance/content effectiveness to figure out what is/isn’t working and continuously adjust, add, or eliminate content to deliver on success metrics.
• Manage team meetings and brand and retailer share-outs to ensure partners are aware of the content the team is creating and the impact it has on KPIs.
• Take a comprehensive and strategic approach to storytelling, ensuring content and narrative approach is synchronized for a coordinated, engaging consumer experience.
• Stay appraised of industry trends and external market/landscape to aid in the development and promotion of content consumers want.
• Engage and partner with Brand, Market Research, and Sales teams broadly to stay up to date on the latest consumer insights, industry trends, competitive strategy, and customer objectives to proactively inform content strategies.
• Lead new workflows, technology, and partnerships, with a focus on technology to enable automation of routine tasks for your team.
• Create positive relationships with internal partners and creative agencies to drive a digital-first approach to develop assets.
• Champion Agile methodology and ways of working to ensure focus on outcomes vs. activities.