Manager, DTC Merchandising, HOKA at Deckers Brands

Tokyo, , Japan -

Full Time

Start Date

Immediate

Expiry Date

06 Apr, 26

Salary

0.0

Posted On

06 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

DTC Growth Strategy, Leadership, Seasonal Assortment Planning, GTM Alignment, In-season Management, Business Optimization, Product Allocation, Inventory Management, Collaboration, Market Analysis, Consumer Trends, Sales Analysis, Merchandising, Store Development, Communication, Team Management

Industry

Retail Apparel and Fashion

Description

20% DTC Growth Strategy & Leadership Outline profitable DTC growth strategies across Retail and E-commerce channels, balancing category, price architecture, gender classification, and appropriate style/SKU counts. Lead and manage DTC Merchandising Specialists and Allocation team members, ensuring clarity of roles, accountability, and continuous capability development. Collaborate with Planning teams to closely control product receipts and inventory timing, minimizing lost sales opportunities and improving inventory efficiency. 25% Seasonal Assortment Planning & GTM Alignment Lead seasonal development of Japan DTC assortments, ensuring alignment with consumer needs, store concepts, and financial targets. Maintain seasonal style-color and SKU count targets, incorporating brand strategies, sales history, and trend insights across Retail and E-commerce channels. Explain and align seasonal DTC plans with Retail and E-commerce channel teams, leading discussions and incorporating feedback where appropriate. Act as the Japan DTC merchandising representative in GTM meetings, providing market input and recommendations to Global Category MD and Global DTC MD. Develop and manage the DTC-specific GTM calendar, ensuring all key seasonal deliverables are met. 35% In-season Management & Business Optimization Work closely with Retail, E-commerce, Planning, and Marketing teams to identify in-season opportunities through weekly analysis of sales, inventory, and consumer trends. Lead weekly, monthly, and seasonal business reviews against initial plans, identifying gaps and driving action plans related to pricing, promotions, rebuys, transfers, and consolidation. Partner with Allocation and Logistics teams to manage regular meetings and execute inventory movement and replacement schedules that maximize business performance. Proactively analyze product performance by category, style, and channel, and propose timely actions to improve sell-through and profitability. 15% Product Allocation Oversee initial product allocation strategies for new products across Full Price Stores, E-commerce, and Outlet channels. Instruct and guide Allocation team members to ensure right product, right quantity, right place, and right timing, considering store capacity and product strategy. Continuously review and improve allocation processes in partnership with Allocation, cross-functional teams, and warehouse operations. Lead proactive stock transfers and consolidation initiatives to avoid missed sales opportunities and optimize inventory utilization. 5% Store Development Partner with Real Estate and VMD teams to develop merchandising and assortment plans for new store openings and store renovations. Ensure in-store product presentation and assortment strategies align with brand direction and enhance the consumer journey. Strategically plan and introduce limited products and exclusive colorways to create clear reasons to purchase in-store and strengthen DTC channel differentiation. Maintain regular communication with DTC merchandising counterparts in other regions to exchange insights and identify opportunities applicable to the Japan market. More than Just a Footwear Company From our corporate offices to our global retail stores, there’s a curious, independent spirit that’s distinctively Deckers Brands. We’re about giving people the freedom to pursue their passions. And we’re committed to helping them succeed; to become their best selves. That’s why we’re about more than work, the 9 to 5 or daily grind. We’re about opportunity - opportunity to create, to grow and to have an impact. As we work to become better at everything we do, how we better the world matters, too. Our products and brands are loved, no doubt about it. But the difference we make in people’s lives begins with our people, right here at Deckers Brands. We’re adventurous, spirited, unafraid of new challenges and willing to take chances. We are always ready to rally around a cause. Put simply, we want all of our people to thrive - to reach their full potential and have fun while doing it. Because in the end, Deckers thrives when our people thrive.

Responsibilities

The Manager, DTC Merchandising will lead the development of profitable DTC growth strategies and manage the merchandising team. Responsibilities include seasonal assortment planning, in-season management, product allocation, and collaboration with various teams to optimize business performance.