Manager, Earned Media at Saje Natural Wellness | Retail

Toronto, Ontario, Canada -

Full Time

Start Date

Immediate

Expiry Date

13 Jan, 26

Salary

80000.0

Posted On

15 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Influencer Marketing, Public Relations, Event Management, Relationship Building, Creative Development, Media Engagement, Campaign Strategy, Performance Analysis, Negotiation Skills, Organizational Skills, Commercial Thinking, Cross-Functional Collaboration, Learning Agility, Resilience, Judgement, Ambition

Industry

Health;Wellness & Fitness

Description

Overview: At Saje Natural Wellness, we're nature's original farmacy, blending the superpower of plants so you can remedy real life, naturally. And like nature, we're continually growing! As we continue to build our team, we're seeking talented people to join us: in our stores, support offices, and distribution centres. We are a purpose-driven, people-first organization where collaboration, innovation and entrepreneurial mindsets thrive. We look for individuals who have drive and warmth, agility and passion, and keep customer experience at the centre of everything they do. At Saje, you’ll connect with a dynamic community and make a positive impact. Join our team and grow your career, alongside the most talented, hard working, and kind-hearted people out there. The impact you'll make: Reporting to the Sr Manager: Influencer & Partnerships, as our Manager, Earned Media, you’ll be responsible for helping to amplify stories that drive brand awareness and driving EMV. You’ll spearhead creating and maintaining relationships that maximize exposure, generate impressions, and ultimately build EMV. With a deep understanding of Saje’s target consumers and the ever-changing media landscape you’ll maintain an understanding of key media outlets and influencers who are meaningful and impact consumer behavior. You’ll also own IRL activations to build deeper connections and loyalty amongst influencers. All Saje Team Members are responsible for contributing to Saje’s culture and maintaining a positive environment for themselves and their peers. What you'll do: Grow and nurture Saje’s organic advocate community by developing, implementing, and scaling influencer seeding programs that drive EMV and deepen brand advocacy, alongside the Sr. Influencer Manager. Lead the execution of influencer seeding initiatives across core products and new launches, fostering authentic relationships that build long-term brand loyalty, visibility, and engagement. Oversee creative development for influencer mailers, including evergreen and custom boxes, inserts, and unique brand touchpoints. Plan, manage, and execute influencer and media events in key markets, ensuring impactful experiences that strengthen relationships and amplify brand storytelling. Manage PR strategy within Canada, driving awareness for brand campaigns and product launches through targeted outreach and media engagement. Cultivate strong relationships with wellness, beauty, lifestyle, and fitness editors and influencers; proactively pitch stories and secure consistent, positive editorial coverage. Partner with the Sr. Director of Consumer Engagement to support US agency needs across influencer seeding, PR initiatives, and event activations. Track, analyze, and report on key performance metrics weekly, monthly, and quarterly to optimize programs and demonstrate impact. We'd love to hear from you if you have: 3+ years in Influencer & PR in a B2C environment. Experience in the Wellness, Beauty, Sports, or Apparel industry is a must. Proven experience managing and executing influencer events and using influencer campaign platforms like Grin/Aspire/Tribe. Strong understanding of the pr and influencer landscape, with a network of influencer connections, and active relationships with key editors in the Canadian market. Impeccable organizational skills with a resilient, positive mental attitude. A strong ability to work cross functionally with key stakeholders to understand how brand partnerships support the wider business context and objectives, and translate them into actionable tasks and takeaways Great negotiating skills and commercial thinking, with the ability to own contract negotiations and the ability to support contract deliverables. Strong sense of urgency: deadlines are met, communicate issues proactively, and action items at appropriate speed. Ambition: You anticipate, think and dream big, demonstrating a high level of aspiration. You are self-driven and show proactivity, especially when seeing problems as challenges. You thrive for exceptional performance. Judgement: You can balance operational and strategic thinking, challenge the status quo, and manage confrontation effectively. You cut quickly through complexity and ambiguity whilst also thinking sustainably and are future oriented. You reduce complexity to get things done. Resilience: You always demonstrate purpose and ownership mindset but manage your own energy well. You uphold positivity for others and persist, bouncing back when faced with obstacles. You step back at times and accept limits. Learning Agility: You are a self-motivated learner, showing self-awareness and demonstrating openness and curiosity. You experiment and learn from mistakes and past experiences, always showing courage and stepping out of your comfort zone. You support the development of a learning culture for yourself and your team. Why Saje? Here at Saje, we understand that joining a team is an important decision to make, so we want to be sure you're supported to do your best work. The compensation range for this position is from $70,000 – 80,000 annually. Base pay is dependent to market location and may vary depending on job-related knowledge, skills, experience, and internal equity. Other components of our total rewards offerings include: In addition to your base, we offer: Annual bonus program A hybrid way of working Flexible work hours based on business needs Wellness days to ensure you're taking care of your mental and physical health Health benefits - comprehensive health, vision and dental packages Paid sick days Generous product discount Full onboarding plan and onboarding buddy to help you settle in Employee Assistance Program - 24/7 support, resources, and information available to you and your family GRSP programs Paid time off to ensure you're resting & recharging Product training to help you learn about the benefits and efficacy of our 100% natural products to support your own wellness journey Note: The incentive programs, benefits, and perks have certain eligibility requirements. The company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

Responsibilities

The Manager, Earned Media will amplify brand stories and drive earned media value (EMV) through influencer relationships and PR strategies. This role involves executing influencer seeding initiatives, managing PR campaigns, and analyzing performance metrics.