Manager, Events, Catering, and Marketing at Playa Bowls

Oklahoma City, Oklahoma, United States -

Full Time

Start Date

Immediate

Expiry Date

05 Jul, 26

Salary

58000.0

Posted On

06 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Field marketing, Event planning, Catering sales, Social media management, Community outreach, Relationship building, Content creation, Lead generation, CRM management, Public speaking, Brand awareness, Promotional planning, Data analysis, Communication, Project coordination

Industry

Restaurants

Description

Who We Are: Playa Bowls is New Jersey’s Original Acai Shop™, and our mission is to bring super fruit bowls to the masses using only the freshest, highest quality ingredients while providing a fantastic in-store brand experience. What began as a pair of blenders, a patio table, and a fridge has flourished into a 400-unit operator and franchisor of the leading fast casual restaurant concept. Overview The Catering & Marketing Manager grows Playa Bowls OKC’s brand awareness, catering revenue, and community presence across multiple locations. This is a field-driven, hands-on role focused on outreach, events, partnerships, and social media management that directly supports store traffic and top-line revenue. Key Responsibilities Catering & Outreach: * Build and maintain a pipeline of schools, universities, offices, gyms, hospitals, sports programs, and event planners. * Conduct daily outreach via in-person visits, emails, calls, and sampling drops. * Book catering orders and coordinate execution with store managers and teams. * Develop recurring catering accounts (e.g., weekly school orders, recurring corporate breakfasts). Local Store Marketing (LSM): * Plan and execute monthly promotions, pop-ups, charity events, gym partnerships, and holiday tie-ins. * Coordinate grand opening activities, holiday weekends (e.g., Easter, Memorial Day), and seasonal pushes (e.g., summer, New Year). * Build relationships with local businesses and community organizations that align with the Playa Bowls brand. Social Media Management: * Manage social media for the OKC locations across platforms (Instagram, Facebook, TikTok as appropriate). * Capture and create daily content highlighting bowls, smoothies, staff, events, community partners, and behind-the-scenes moments. * Maintain a consistent posting schedule (e.g., stories most days, feed posts 2x times per day, short-form videos regularly). * Respond to DMs, comments, and tags; redirect operational questions to store managers as needed. * Track analytics including follower growth, engagement rate, reach, and content performance. * Use social media strategically to drive catering inquiries, event attendance, and store visits. Compensation Structure Base Salary: * Range: $32,000 – $40,000 annually, based on experience. Catering Commission: * 3% commission on catering revenue booked and executed, paid monthly. LSM & Social Media Bonus: * $200–$400/month based on execution of events, outreach activity, lead generation, and marketing impact. On-Target Earnings (OTE): * Approximately $48,000 – $58,000+, with upside based on catering volume and marketing performance. 90-Day Onboarding Plan Days 1–14: Foundations * Learn Playa Bowls brand guidelines, voice, and visual standards. * Review corporate and top-performing location social accounts for best practices. * Learn menu, catering options, and operational capabilities of each store. * Build initial prospect list of target schools, offices, gyms, hospitals, and event partners. * Set up or optimize local social pages with correct handles, bios, and branding. * Create a 30-day content calendar for pre-opening and launch. Days 15–45: Pipeline Build & Audience Growth * Execute daily outreach: in-person visits, calls, emails, and sampling drops. * Run 2–3 sampling events weekly at high-value locations (gyms, youth sports, offices). * Start posting consistent social content tied to pre-opening buzz and community introductions. * Build relationships with local influencers and micro-creators. * Secure first wave of catering leads and potential recurring accounts. Days 46–90: Execute & Scale * Close first 3–5 catering orders and secure 2–3 recurring clients. * Plan and execute community events, grand opening activities, and seasonal pushes. * Regularly report on outreach activity, catering revenue, and social analytics. * Optimize content calendar based on what performs best locally. * Establish repeatable playbook for gym partnerships, school events, and corporate outreach. Daily Expectations * Execute outbound outreach (visits, calls, emails) to target accounts. * Capture and post social content; maintain an active presence on stories and feed. * Track and update CRM or lead tracker with new leads, follow-ups, and status changes. * Coordinate with store managers on upcoming events and catering orders. * Prepare for next day’s outreach route, materials, and content opportunities. Weekly Expectations * Make 20–40 outbound business contacts. * Run 3-4 catering events or on-site activations. * Add 3–5 qualified catering leads to the pipeline. * Provide a weekly report covering: outreach activity, events, catering revenue, upcoming opportunities, and social metrics. * Plan upcoming week’s social content and events calendar. Ideal Candidate Profile * Outgoing, energetic, and comfortable initiating conversations in person and online. * Experience in outreach, field marketing, event planning, social media, or sales-adjacent roles. * Able to work independently in the field with clear weekly targets. * Strong communicator who can represent the Playa brand with enthusiasm and professionalism. Tue-Sat 8AM-5PM (Hours May Adjust Based On Catering Event Needs)

Responsibilities

The manager is responsible for driving catering revenue and brand awareness through community outreach, local store marketing, and event partnerships. They will also manage social media accounts for the OKC locations by creating daily content and tracking engagement metrics.