BACKGROUND

The Tourism Industry Association of Alberta (TIAA) is a not-for-profit, member-based association that advocates on behalf of all segments of Alberta’s tourism economy for a competitive and sustainable business environment that generates substantial economic prosperity for the province. TIAA’s vision is that Alberta’s tourism industry will be the driving force of sustainable, community economic development.
TIAA represents every dimension of Alberta’s visitor economy; from airlines and airports to accommodations, food and beverage, attractions, cultural centers, live music venues, festivals, and destination marketing organizations, serving as the advocacy voice for over 10,000 tourism-related businesses. Through leadership, collaboration, and public-private partnerships, we aim to more than double the value of Alberta’s tourism economy to $25 B by 2035.

EDUCATION & CREDENTIALS

Bachelor’s degree or equivalent education in Event Management, Political Science, Marketing, Public Relations, Communications, Business Administration, or related discipline (significant relevant experience will also be considered).

• Diploma or recognized certificate in Event Management or related field is an asset.

EXPERIENCE

• Minimum 5 years of experience coordinating events or projects and providing operational support in nonprofit, public, or for-profit environments.
• Demonstrated experience managing high-pressure situations, shifting priorities, and tight timelines with professionalism and calm.
• Experience supporting senior leadership or working cross-functionally with diverse teams and stakeholders.

TECHNICAL SKILLS

• Proficient with MS Office, Google Suite, Dropbox, and Excel
• Familiarity with project-management tools (e.g., Asana, Trello or MSProjects) and basic CRM platforms.
• Comfortable using AI-based tools and productivity software to streamline workflow.
• Experience with Adobe Creative Suite, Wix or Canva (nice to have).

PURPOSE OF THE ROLE

To provide high-quality administrative coordination and project execution support that enables the TIAA team to deliver outstanding events, maintain internal momentum, and focus on strategic advocacy work. You’ll directly enable advocacy that shapes Alberta’s tourism future and drives real community impact.