Manager - Geo-Marketing Analytics.Marketing NG at MTN Group

, Lagos State, Nigeria -

Full Time

Start Date

Immediate

Expiry Date

31 May, 26

Salary

0.0

Posted On

02 Mar, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Geo-Marketing Analytics, BI Architecture, Automation, Advanced Analytics, Predictive Analytics, Prescriptive Analytics, Demand Forecasting, Spatial Modeling, Data Governance, SQL, Data Warehousing, Project Management, Business Process Analysis, Big Data Platforms, Marketing Management, Digital Channel Performance

Industry

Telecommunications

Description

Reports To: Senior Manager - Geo Marketing Visualization and Research Division: Marketing Mission: > * To manage end-to-end Engine Room Program in assigned region including > generation of key reports, analysis, interpretation and distillation of > intelligent information, as well as design and monitoring of targeted > commercial interventions, towards ensuring the business revenue and market > share targets are met and exceeded. Description: > * Own the geo-marketing analytics roadmap: > * * BI architecture > * Automation > * Advanced analytics use cases > * Define standards for: > * * Regional dashboards > * KPI definitions > * Data governance > * Drive predictive and prescriptive analytics adoption: > * * Demand forecasting > * Acquisition opportunity & saturation modeling > * Network/Device technology adoption curve projection > * Ensure one version of truth across Commercial, Network & Sales. > * Sponsor advanced tools (AI, spatial modeling, external data fusion). > * Define geo-segmentation strategy: > * * Urban / semi-urban / rural > * Income & demand proxies > * Behavioral clusters > * Device/Technology adoption > * Lead white-space identification for: > * * Network expansion > * Technology Upgrade > * Device penetration > * Rural expansion > * Embed geo-marketing into: > * * Go-to-market planning > * Localized pricing & offers > * Channel strategy > * Integrate external intelligence (demographics, mobility, competition, > technology). > * Utilize Regional Analytics (Engine rooms) to develop and propose > recommendations on solutions to drive revenue generation in consultation > with other key stakeholders. > * Translate complex analytics into clear strategic narratives. > * Influence decisions across silos without formal authority Education: > * A first degree in Computer Science, Information Systems Management, > Statistics, Mathematics, Data Science, Analytics, Business, or any related > discipline, complemented by relevant professional experience and > appropriate on‑the‑job training. > * Master of Business Administration highly desirable. > * Fluency in English. Experience: 6–13 years’ experience that includes: > * Minimum of 3 years’ experience in an area of specialization, with > experience in supervising or managing others. > * Experience working in a medium- to large organization. > * Minimum of 2-3 years in information systems and/or analytics, preferably in > business intelligence or data analytics (building and managing > enterprise-wide reports and dashboards). > * Relevant experience as a project manager and/or a business process analyst > * Proven experience with big data platforms, analytics, product selection, > and proof-of-concept evaluation > * Expert-level in SQL and data warehousing > * Product and marketing management experience is highly desirable. > * Strong knowledge of business intelligence and analytics products, best > practices, and implementation approaches is required. > * Digital channel performance (apps, USSD, web) We at MTN Nigeria Communications Plc (MTNN) are a purpose and value-led organization. At MTN Nigeria, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood, and empowered to live an inspired life. Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be - it is in our DNA. As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us! Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers, and stakeholders with a vision to realise our shared goals. We are delighted that you consider us your career partner to make a mark in the world. We wish you a rewarding career. Do you want to be a part of a mission that delivers a bold new digital world to Nigeria and Nigerians? Obsessions: How We Do It The behaviors that keep our culture strong and safe. 1. Light It Up! Always Do This: 🔹 Bring all your heart and all your smarts to us. Never Do This: ❌ Never doubt your value here or let anyone else do it. And never do it to anyone yourself. 2. Raise Your Hand. Speak Your Mind. Always Do This: 🔹 Respectfully but firmly challenge any threat to what we stand for. Never Do This: ❌ Never hesitate to tell the truth as you see it, to whoever you have to tell. And never cause others to fear telling you. 3. Collaborate. Don’t Isolate. Always Do This: 🔹 Share what you know and respect what others can teach you. Never Do This: ❌ Never think that you are great unless you help make others great too. 4. Things Always Get Better Here. Always Do This: 🔹 Take your own steps forward to improve and strengthen us. Never Do This: ❌ Never believe or cause others to believe that "not now" means "not ever." Do you want to be a part of a mission that delivers a bold new digital world to Nigeria and Nigerians? Then, join MTN Nigeria! Welcome to our Y’ello Family, where our people are our most critical competitive assets. If you are passionate about working for a brand that believes in YOU, invests in YOU, and delivers the best value to those we serve, then THIS is the place. Our Employee Value Proposition enables you to: 🟡 Work with meaning 🟡 Connect to develop 🟡 Thrive in positivity 🟡 Grow with purpose Live inspired. It’s a great place to work! Take that bold step and apply today! *Eligible Females and People with Disabilities are encouraged to apply. *MTN Nigeria Communications Plc (MTN) does not and will never ask for payment of any kind from applicants in all MTN’s recruitment processes and stages such as job application, CV review, interview, meeting, and final processing of applications. *MTN is not liable for fraudulent publication of job offers in MTN’s name or for the fraudulent use of MTN’s name in any manner whatsoever. For whistle blowing and reporting fraudulent recruitment activities, contact us via MTNN.ForensicServices@mtn.com [MTNN.ForensicServices@mtn.com] By applying for this job, I am confirming that I have completed the job application privacy notice on MTN Nigeria job site (https://www.mtn.ng/career/ [https://www.mtn.ng/career/]).

Responsibilities

The manager will be responsible for owning the geo-marketing analytics roadmap, driving predictive and prescriptive analytics adoption, and defining the geo-segmentation strategy for the assigned region. This includes managing the end-to-end Engine Room Program to ensure business revenue and market share targets are met through targeted commercial interventions.