EXPERIENCE

• Experience: 7+ years in performance marketing
• Experience in managing teams and aligning multiple stakeholders toward a common goal.
• Proficient in GA4, bid management tools, A/B testing frameworks, and audience-building.
• Experience working with a robust digital tech stack, including media buying, app attribution, GMP, analytics (GA4/Adobe), Meta etc.
• Understanding of the SEO landscape and tools a plus

QUALIFICATIONS (MINIMUM)

• A relevant degree in Marketing or Digital Marketing

QUALIFICATIONS (IDEAL OR PREFERRED)

• Certification in Media

KNOWLEDGE

• Deep understanding of all paid media platforms – PPC, social, programmatic, retail media platforms
• Deep understanding of Google Ads, retail media and marketplace strategies.
• Advanced ability to interpret data, translate insights into strategy, and drive optimisation.
• Strong grasp of multi-touch attribution, incrementality testing, and media mix modeling to evaluate marketing impact.
• Expertise in Google Analytics (GA4), Google Tag Manager (GTM), Looker Studio, and other reporting tools.

SKILLS

• Communications Skills
• Interpersonal & Relationship management Skills
• Leadership Skills
• Management skills
• Presentation Skills
• Problem solving skills