Manager - Growth Marketing, Consumer Health at TELUS Digital

Vancouver, British Columbia, Canada -

Full Time

Start Date

Immediate

Expiry Date

24 Jan, 26

Salary

0.0

Posted On

26 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Lifecycle Marketing Expertise, People Leadership, Digital Marketing Mastery, Product Launch Experience, Industry Insight, Exceptional Communication

Industry

Telecommunications

Description

Description Join our team and what we'll accomplish together Are you a visionary marketer with a passion for transforming healthcare? Do you thrive in dynamic environments where you can build, innovate, and make a tangible impact? We're seeking an exceptional Marketing leader to join our team, where you'll have the unique opportunity to experience the "best of both worlds" – the agility and entrepreneurial spirit of a startup, backed by the resources and reach of a large organization.You'll lead our growth marketing strategy as we evolve our virtual care solutions to address a broad spectrum of health needs. What You'll Do Your strategic vision and hands-on approach will be critical in driving the growth of our virtual care solutions. Product Marketing Strategy: Develop compelling value propositions for new health and lifestyle services, understanding the needs of our diverse audience and the unique offerings of various health industries, including naturopaths, pharmacists, and dieticians. Go-to-Market Planning: Lead end-to-end campaign development and execution, from initial concept to launch, ensuring successful product adoption and measurable growth. You'll leverage your digital marketing mastery to craft impactful campaigns across the entire digital ecosystem. Lifecycle Marketing: Drive acquisition, engagement, and retention across the entire customer journey, implementing one-to-one journey mapping and patient engagement strategies that foster lasting relationships and growth. Qualifications What you bring We're looking for a leader who is not afraid to roll up their sleeves and build something truly extraordinary. Lifecycle Marketing Expertise: Demonstrated success in one-to-one journey mapping, patient engagement, and growth strategies that resonate with users at every stage. People Leadership: Previous experience in building, mentoring, and growing high-performing teams. This isn't your first management role; you know what it takes to inspire and develop talent. Digital Marketing Mastery: A deep understanding of the digital ecosystem and a proven track record in developing and executing successful digital campaigns. Product Launch Experience: A strong portfolio of successful product launches with clear, measurable growth metrics that showcase your ability to drive adoption and market impact. Industry Insight: Experience in health tech, pharmacy, vitamins/supplements, or health wearables will be highly valued. Exceptional Communication: Strong verbal and written communication skills that enable you to articulate complex ideas and build compelling narratives.

Responsibilities

You will lead the growth marketing strategy for virtual care solutions, developing compelling value propositions and executing end-to-end campaigns. Your role will involve driving acquisition, engagement, and retention across the customer journey.